Choko La Ventures into Premium FMCG Market Unveiling Exquisite Range of Chocolate Drinks

With an unwavering commitment of sharing chocolate together, Choko La, the brainchild of Vasudha Munjal Dinodia, has continued to successfully represent a universe of happiness, togetherness and love. Further growing their universe of scrumptious chocolate treats, the brand expands its product line in the premium FMCG market with Choko La Chocolate Drink available in a can. 

Envisioning furthermore on the brands’ philosophy of spreading happiness with an aim of making the world “A community of chocolate lovers” Choko La’s chocolate drink is determined to inspire their customers to embark on a shared experience of savouring chocolate and creating cherished moments together. 

A pioneer in introducing pure couverture chocolates in India, the brands full-bodied drink embodies a silky smooth consistency keeping the beverage light on one’s gut and is deliberately devoid of powdery or overtly milky textures offering its consumers a preservative-less chocolate drink in its finest form. The beverage contains the protein content equivalent of 7.2 grams positioning it as a more nutritious choice among chocolate beverages. Embracing individuality among competitors, the chocolate drink can be enjoyed both Hot and Cold. Its ambient storage capability allows freedom to stock larger quantities for both consumers and stockists. 

Commenting on the launch of her latest product, Vasudha Munjal Dinodia, founder of Choko La says, “When developing this product, my primary goal was to of er my customers a heavenly chocolate beverage that not only delights their taste buds but also instils confidence in parents when serving it to their children. I aimed to create a market product that prioritises mindful nutrition, and one that I would serve my own family.” 

Introducing a liquid chocolate indulgence, a first for Choko La, the dark, silken chocolate beverage will step into the first phase of its launch with the classic flavour and further grow into a family of five to six variants. Readily availableacross India, the drink is set to make its appearance through modern grocery formats, ecommerce partners, self owned stores and on the Choko La website at the starting price of INR 175/-

“While we already have a strong presence in the US and UK, we aim to be available in South East Asia, GCC and Western European markets soon. Our expanding product portfolio, especially with the chocolate beverage that finds itself in the premium FMCG space will help accelerate our growth”

Vibhu Mahajan, COO, Choko La. 

Choko La’s Chocolate Drink comes in individual and gift packs, making it an ideal present for festivals like Rakhi, Bhai Dooj, Eid, Diwali and Christmas. Whether you're in a rush heading to work and need a refreshing boost or looking to unwind during a cosy movie night this delightful drink is the perfect companion. Its portability allows for easy on-the-go consumption, while it's comforting warmth adds an exquisite touch to moments of relaxation and indulgence.

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