Clear Pani, a premium packaged drinking water brand eyes 300 crores in revenues by 2023

From selling 700 packaged drinking water bottles daily in 2010 to 20 lakh bottles daily, Clear Pani is redefining India’s packaged drinking water segment through sustainability, quality and innovation. After clocking an astounding growth rate at 143% Y-O-Y in 2021, the company is eyeing 300 crores in revenue by 2023.

Founded in 2005 by Nayan Shah, Clear Pani built its stronghold over the segment brick-by-brick. Bagging the first contract with LEADING Caterers, winning the tender of erstwhile Air India, Mariott Group of Hotels and opening the first manufacturing facility in Ahmedabad in 2015 were among its key milestones. It is also credited with pioneering the concept of square-shaped bottles with co-branding in India.

“At Clear Pani, quality and innovation are two formidable pillars of our core philosophy. We have witnessed phenomenal growth in the past few years, and we are now eyeing 300 crores in revenue by 2023 and 1000 crores by 2025-2026. The company's latest venture, with backward integration from its bottling facility to control the quality of raw materials such as Pet preforms and HDPE caps made from virgin material to ensure bottle strength, quality & hygiene,”

Nayan Shah, Managing Director, Clear Pani.

UNICEF estimates that less than 50 per cent of the population in India has access to safe drinking water. Moreover, a Euromonitor International report highlights that 54.9 million of plastic is produced in the form of bottles every hour, out of which Polyethylene terephthalate (PET) bottles are widely used in packaging bottled water. Clear Pani- a BIS, FSSAI, ISO 22000, ISO 9001:2015 & HACCP- certified organisation, bridges this gap by making safe drinking water at an affordable price point.

Clear Pani’s flagship product is the Clearth edition of safe drinking water in eco-friendly bottles. The edition features i) green bottles- made of biodegradable plastic ii) red bottles- containing 40% less plastic with water sourced from Tapi River. This product range is a testimony to its commitment to mitigating carbon footprints and making this planet habitable for generations to come. These water packages are available in various sizes - i)200 ml ii) 500 ml iii) 1-litre to cater to multiple purposes.

Clear Pani counts hospitals, hotels, airlines, Institutions, Production houses, petrol pumps, automobile showrooms among its clientele with Fortis Hospitals, Air India, Taj, St Regis, Amazon, BMW, Mercedes, Avadh Utopia, PVR Cinemas, Red Chillies, Air Asia, Reliance Retail, Shell in its portfolio. The company is headquartered in Ahmedabad with manufacturing facilities in Ahmedabad, Surat, Pune, Nashik, Mumbai, Aurangabad, Goa, Durg, Jaipur, Delhi, Bangalore, Chennai, Varanasi, Lucknow, Kolkata.

According to the Trade Promotion Council of India, the packaged drinking water bottle market in India is estimated at $24 billion in 2019 and is expected to reach $60 billion by the end of 2023.

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