Crafting Moments: Monika Alcobev Showcases #OnlyTheBest at Mumbai's Cocktail Extravaganza

Mumbai, 11th December 2023: Monika Alcobev, a pioneer in the Indian Alcobev import and distribution industry, took center stage at the prestigious India Cocktail Week in Mumbai, making a remarkable impact by unveiling four distinguished liquor brands featuring exclusive cocktail mixes crafted by top mixologists. The two-day extravaganza, held on December 2 and 3, 2023, marked a significant milestone playing as a testament to the growing cocktail culture in the country.

The India Cocktail Week, the country's largest celebration of mixology, featured a spectacular showcase of over 25 brand experiences, bartender guest shifts from the world's top 50 bars, engaging cocktail masterclasses, and a vibrant lineup that included a craft alley, gaming arcade zone, and much more.

Renowned artists such as Prateek Kuhad, Sickflip, Tech Panda x Kenzani, Kayan, DJ Kan-i, Lynston, Choksi, Aria x DJ Maark IV, and others infused infectious energy into the festival, enhancing the overall experience for the 10,000-12,000 strong crowd that comprised professionals, artists, music enthusiasts, HNIs, cocktail aficionados, and industry experts from Mumbai.

Monika Alcobev proudly featured premium selections from its global liquor portfolio at the event, including Jose Cuervo - World's First & Number 1 Tequila, 1800 Tequila – Premium Tequila made with 100% Blue Weber Agave, Bushmills Irish Whiskey – Oldest Licensed Distillery in the World & Lucifer's Gold Whisky from the UK

The mixologists stole the show with their secret concoctions. Silly’s Team from Khar took over the Jose Cuervo Bar, Paramveer Singh for Bushmills Irish Whisky & 1800 Tequila, and Lucifer's Gold Whisky Bar was taken over by Edge Bar from Alila Diwa from Goa captivated the audience with their creativity and unique blends.

Highlighting the crowd favorites, the 1800 Tequila presented the tantalizing "OG Picante," while Bushmills Whiskey captured attention with its irresistible cocktail "Just Like a Wow!" The Cuervo Margarita by Jose Cuervo became an instant hit, and Lucifer's Gold's Milky Way & Devil’s Margarita left a lasting impression, compelling attendees to set aside their other libations.

“Monika Alcobev had a splendid show with their brands at ICW by impressing the show with the state-of-the-art tequilas like Jose Cuervo & 1800 Tequila and whiskies like Bushmills Irish Whiskey & Lucifer’s Gold Whisky. The energy was electric, and we were over the moon with the love our drinks received. The crowd's responses were better than a perfect cocktail mix! Our curated imports had people asking for seconds, and that's the kind of buzz we live for. Big cheers to everyone who sipped, savoured, and celebrated with us.

Kunal Patel, Managing Director of Monika Alcobev

About Monika Alcobev: 

Monika Alcobev is the import, marketing & distribution company of premium and luxurious foreign liquor brands in India. Since 2015, the business has evolved into a family-owned company with a multi-disciplinary set-up that had its interests in diverse portfolios, providing a disparate range of choices for the Indian market. Monika Alcobev has recorded a turnover of Rs 650 crore in the last five years. The company’s portfolio includes Bushmills Irish Whiskey (World’s Oldest Licensed Distillery), Jose Cuervo Tequila (World’s No.1 Tequila), Lucifer’s Gold (A Blend of Scotch and Bourbon), Hayman’s Gin (Family Made Gin since 1853), The Choya (No. 1 Producer of Umeshu Liqueur and India’s First Umeshu Liqueur) and many more. 

Website: https://www.monikaalcobev.com

About India Cocktail Week: 

The cocktail festival serves as a reflection of the evolving cocktail culture in the nation. To heighten the appreciation for cocktails and build a sense of community within India, the festival unites a broad spectrum of participants, including cocktail enthusiasts, professionals from the spirits industry, brand representatives, tastemakers, lifestyle and beverage bloggers, influencers, music lovers, and inquisitive consumers.

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