Della Group – Delivering a Smile

Imagine a world where you could just dream and engineer. Imagine having the luxury of asustainable environment with increased productivity through ingenuine innovation. Imagine innovation with un-fathomable return. Add to it supernatural powers giving you many lives for accepting innumerable challenges, vigorously fighting failures and achieving extraordinary feats. A lucid dream one would say. Now imagine a fearless, eccentric individual who commands to charm with his steely resolve. Imagine him having an insatiable hunger for innovation and an unsinkablespirit. Imagine he is driven by passion and backed by compassion for each individual that comes in contact with his realm. Seems too good to be true, isn’t it?

Well, every story has a hero and this too has ‘The One’. Like the undying flame of a ParisianFireTemple, a fiery passion drives this one daredevil entrepreneur. Donning many hats of an architect, interior designer, urban planner, adventurer and now a hospitality entrepreneur, the dynamic Mr. Jimmy Mistry has chosen to challenge industry stereotypesand overcome standard benchmarks by pushing his own limits.

With Della Group as the focus for the Founder, leading from front, he has created this unparalleled realm at Della Resorts, Villas and Adventure Park based on elegant opulence, spirt of adventure and providing rare experiences that translate to an element of surprise at every touch point for all customers. All this is driven by Design Thinking and valued integrity not only at the idea inception but also at rollout of his vision.

In the field of real estate and construction, it was Jimmy’s idea to offer luxury in the form of Signature Villas. An investment of Rs 250 CR paid off well, with all the existing villas being sold out, and phase four of building new villas being in progress. Based on the success of Signature Villas, the group identified the need for a clean, good, and adrenaline-chargedrecreational bonding place, which created a niche for Della Adventure Park. The rising demand from the Park in a place such as Lonavala, initiated the Della Resorts catering to comfort and stay. This location today is a luxury destination to engage, amuse and entertain clients.

Coming from a mechanical engineering education, with no background in architecture or hospitality, many have questioned and still ask, “How did he do it?!” How can a company manage to provide an unusually divine yet potent mix of a dramatic concept, impeccableinfrastructure, exhilarating adventure and angelic hospitality?

Apparently, it all begins and ends with a smile. For every customer is important, providing exceptional service and quality, consistently, is the key at Della Resorts, Villas and Adventure Park. Whether it is the shock value of a unique welcome drink, availability of 24-hour gourmet food at an adventure park, a functional kitchen and pool even at night, signature cocktails, or minute hints like humorous anecdotes in the washrooms, having the patron pleasantly surprised is what makes Della smile. Jimmy blatantly says, “Customer Satisfaction is like the illegitimate child of Breakthrough Innovation and Perfected Standardisation. Flawless Execution, though, is the equilibrium to be achieved for this grand union. Our success is based on that smile… smile we give and the smile we get.”

If you simply decipher the Della Group logo, you will easily get to the root of all of this.Della means Noble, the underlying consciousness of all attempted at the group. The founder, Jimmy Mistry, is a mentor who inculcates a strong sense of humanitarian values in the team. Nobility, in Della, is in character, showing magnanimity in delivery. Employees are urged to develop a deep sense of ownership towards the group for the benefit of its customers. Serve others the way you want to be treated… A value derived from the famous Sanskrit verse ‘Atithi Devo Bhava’ which means ‘The guest is equivalent to God.’ Fuelled by this logic, Della believes in putting employees first, so they can put customer first. With a growing workforce of over 1,500 this has become part of the culture. It has led to employee enrichment and retention where almost 50% of the employees have been with the group for over 5 years. Della also recruits local manpower, trains them and gives them skilled employment which no one else is attempting in the industry.

Coming to the next key element of the logo, the colour Black exudes power, authority and elegance. Authority comes from the purpose, sensitivity and humility as the group always strives to create unique, inspirational, and path breaking landmarks that stand the test of time. Since the milestone year of 1996, Della Group has offered luxury to the Indian market for over two decades and has taken forth its heritage into 4 companies. Relentless efforts have gone into the group’s futuristic offerings. What truly sets it apart is that each detail is conceptualised and executed. Dream it, do it. Easier said than done… but God lies in detail and attention to detail keeps Jimmy occupied. Almost nothing is outsourced includingbakery, laundry, maintenance, etc. Every decimal matters. Such perfection in each element can only come if there is a calm in the head and fire in the back-side. Only then can you successfully cater over 10,000 corporate professionals in a month, offer them 4 variations for stay including Resort Villa Rooms, Adventure Villas, Camp Della, Luxury Resort Rooms, 50 plus thrilling adventure activities, 8 inimitable eating joints, spa-salon, amphitheatre, banquets, a nightclub along with corporate outbound training, wedding and birthday party options. Why would then, there not be, an inherent corporate and family affinity to the brand?

Black spells mystery as well. Unique designs aligned with global trends have far exceeded the expectations of families in each of the categories Hospitality, Real Estate, Retail and Adventure. Once you come to Della Resorts & Adventure Park, you will definitely be hooked. But when you come again, Della always has something more to offer and that mystery blows your mind away. Consider 100% vegetarian multi-cuisine restaurant for the Gujarati and Jain food lovers, authentic food at the Parsi Dhaba, fudge & chikki store offering in-house produce of liqueur fudge, and an array of activities, there is something for everyone, every time!

Another significant facet of the logo is the Gold colour, which most of us know for the Opulence & Luxury. The 5 uber-posh themed suites inspired by and using luxury brands’ elements of Armani, Cavalli, Versace, and Fendi. To add to it, the unheard indulgence of having a 24-hr open high-end Spa and Salon, Pool, Fitness Centre along with Round-the-Clock In-Room Dining. There is of-course the Real-Estate aspect, which offers top-of-the-line spacious, fully automated villas for sale. The property truly extends from Jimmy Mistry’s expertise in user experience and product development that results in such a luxurious offering in terms of architecture, design as well as F&B.

Gold is also about sophistication and dignity. This is the base for a distinguishing workforce at Della. Jimmy puts his money where your mouth is and propagates that to create something new and true, it is the people who have to come to fore. Della team members have the analytical ability to enhance or optimize a product using best practices with his guidance. It is that GOLD Team, he is constantly recruiting and nurturing, delivering a holistic luxury experience that awe-inspire people and lifts them out of their everyday mundane life into a happy and creative mental space.

Lastly and most importantly, with the angel placed in the logo, it watches over all that prevails in the reign of Della group.

As it moves to the next level, the Della Group, which stands at a net worth of about Rs 10,000 CR, is seeking to invest Rs 1,500 CR and launch new properties in other cities as well. To this effect, it is looking at opportunities to forge land JVs in Delhi, Bangalore, Indore, Goa with potential partners who share the ambitious yet achievable vision. And that is, to become the undisputed leader in self-owned, operated, luxury-adventure hospitality. Since 2013, the group has become debt free and its year-on-year growth has been a positive 20 percent at minimum. Jimmy holds the vision to increase it 100 percent by increasing the brand footprint across other cities.

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