Diageo India strengthens its luxury portfolio with the launch of Epitome Reserve Peated Single Malt

Bangalore, November 29th, 2021: Diageo India presents the second edition of United’s Epitome Reserve whisky – a limited-edition Peated Single Malt with just 3,600 numbered bottles, signed by the Master Blender Mahesh Patil himself. Diageo India’s inventive attempts to broaden its foray into the artisanal craft spirit industry have been spurred by the increased demand for the debutant Epitome Reserve.

Epitome Reserve Peated Single Malt whisky embodies the grandiose of the Himalayan Foothills and northern plains, and the beauty of the Mandovi river. This one-of-its-kind single malt whisky is created using seven inimitable steps.

Only select Indian six-row barley, that travel from the Himalayan foothills over 2000 kilometers to Goa, go into the making of Epitome Reserve Peated Single Malt whisky. Then, the sweet waters of the Mandovi river hydrate the heads of perfectly broken grains, and the heat from the Islay peat give the full-bodied earthy grains an unmissable marine twist. The play of the sea and spice ensue as the liquid moves from copper pot stills to maturation in American Oak casks against the briny Goan sea breeze. The liquid is then exclusively finished in cabernet sauvignon casks. This adds a vibrant and lively flavor, reminiscent of mint, plum, mulberry, and cherry flavors to the liquid, which is enjoyed neat, on the rocks or with a dash of water.

The Epitome Reserve Peated Single Malt comes in an elegant package with subtle hues of scarlet and maroon and is meant to be a collectible and a souvenir. Both the packaging as well as the liquid are a nod to the “rooted and risen” and celebrate the longevity of a banyan tree. Talking about the design ethos of the second edition of Epitome Reserve, Shweta Jain, Chief Business Development Officer, said, “The Epitome Reserve packaging articulates the rooted and risen tenets to the core. The new design brings to life a very earthy and authentic expression of packaging. The banyan tree continues to remain our key anchor, but under the tree you find layer upon layer of intricate shades, structures and textures.

Commenting on the launch of this all-new liquid, Vikram Damodaran, Chief Innovation Officer, Diageo India, said, “We are very excited to launch Epitome Reserve Peated Single Malt, within six months of the successful debut of the Epitome Reserve, India’s first 100% rice whisky. With the launch of the second limited-edition, we redouble our commitment to our premiumization strategy and aim to revolutionize the space of artisanal craft spirits in India, while riding high on product innovation. Truly rooted and risen, this limited-edition Indian craft single malt will resonate with evolved consumer palates and will open up new experiences for them to cherish.”

Available in very select outlets, the Epitome Reserve’s price is available on request.

ABOUT DIAGEO INDIA

Diageo India is one of the country’s leading beverage alcohol companies and a subsidiary of global leader Diageo plc. The company manufactures, sells and distributes a portfolio of premium brands such as Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, Royal Challenge, McDowell’s No.1, Smirnoff and Captain Morgan. Headquartered in Bengaluru, our wide footprint is supported by a committed team of over 3,300 employees, 49 manufacturing facilities across states and union territories in India, a strong distribution network and a state-of-the-art Technical Centre.

Incorporated in India as United Spirits Limited (USL), the company is listed on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India. For more information about Diageo India, our people, our brands, and our performance visit us at www.diageoindia.com. Promoting responsible consumption of alcohol is at the core of our business.

Visit Diageo’s global responsible drinking resource, http://www.DRINKiQ.com, for information, initiatives, and ways to share best practices.

Celebrating life, every day, everywhere.

—–

Comments

0