Diageo raises the bar by bringing the world’s finest Tequila, Don Julio 1942, to India

India, April 3, 2024: Diageo, a global leader in the alco-beverage industry, proudly presents Don Julio 1942, an exquisite tequila brand, to the discerning Indian market. With a coveted status as the preferred choice of Hollywood and Bollywood elites such as Kylie Jenner, Kim Kardashian, Karan Johar, and Victoria Beckham, Don Julio 1942 is poised to make a significant impact in India. With its recent spotlight at the Oscars, the brand garners further attention and anticipation. This launch underscores Diageo's dedication to expanding its footprint in the country. Crafted with meticulous attention to detail and steeped in tradition, this premium tequila epitomizes luxury, sophistication, and unparalleled taste.

Don Julio 1942 Tequila stands out not only for its popularity but also for its meticulous craftsmanship. Each bottle is crafted from hand-selected 100% Blue Weber Agave plants grown in the volcanic soils of Mexico's Jalisco highlands. The agave undergoes a 72-hour slow roasting process in traditional masonry ovens, resulting in a complex flavor profile with notes of caramel, vanilla, and warm oak.

Every batch of Don Julio 1942 Tequila is distilled and aged for a minimum of two and a half years in American oak barrels, ensuring its signature smoothness and depth of character. Master distiller Enrique de Colsa's expertise guarantees an unforgettable sensory experience with every sip.

The Don Julio legacy began in 1942 with the establishment of La Primavera distillery in Mexico's Jaliscan Highlands. Don Julio's commitment to excellence, from tending to agave fields to handpicking each piña, has been continued by three generations of Jimador families. Originally crafted to celebrate the distillery's 60th anniversary, Don Julio 1942 Tequila has gained global acclaim for its exceptional quality and unforgettable flavor. Now available in select locations across India, it offers discerning consumers the chance to experience its extraordinary allure firsthand.

“Don Julio 1942 is the toast of the most exclusive cocktail bars, restaurants and nightclubs around the world. It is the choice of the connoisseurs and the who’s-who of the society and the glitterati. Produced in small batches and aged for a minimum of two and a half years, Don Julio 1942 is handcrafted in tribute to the year that Don Julio Gonzalez began his tequila-making journey, and promises to redefine India's luxury drinking experience. Having long been the choice of luxury aficionados globally, we are thrilled to bring this unparalleled indulgence to India. Por amor!"

Prathmesh Mishra, Chief Commercial Officer, DIAGEO India,

Whether savored neat, over ice, or as the key ingredient in luxurious cocktails, Don Julio 1942 Tequila guarantees to enchant the senses and make an enduring impact. As India embraces this iconic spirit, it aligns with esteemed global destinations that revere and revel in the timeless sophistication of Don Julio 1942 Tequila. Diageo endeavors to establish 1942 as the ultimate celebratory libation, synonymous with joyous occasions and festive gatherings.

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