Discounting, convenience key drivers for online food-tech: Report

Convenience and discounting are key drivers fuelling online food ordering, though food quality, packaging and billing remain key concerns, a new report by social communities platform LocalCircles said.

According to the report, while consumers surveyed said they are satisfied with the service provided by food apps and sites, food quality and packaging remains a concern to be addressed. “We will submit the findings of this survey to all associated government stakeholders to drive improvement and regulatory changes,” LocalCircles said in a statement.

The report said 70% of consumers surveyed reported deteriorated quality of food on account of packaging and transportation, while 81% ordered food online for convenience. While 83% of respondents said the food is delivered within one hour, 16% said it generally gets delayed.

“Cases have been reported where some outlets registered on these apps have turned out to be make-shift, out-of-home operations, with little focus on hygiene and quality,” the report adds.

Billing was another concern. According to the report, while 68% of respondents found billing to be accurate, 22% said it was inaccurate, while 10% said they did not pay attention to the bill.

A significant 34% of respondents said they found some items missing when they food through mobile apps. On the subject of the delivery staff, 56% said the behavior and service were average, while 39% said they were well-behaved and service-oriented. 5% said the delivery boys were rude and inflexible.

Source:-https://retail.economictimes.indiatimes.com/news/food-entertainment/food-services/discounting-convenience-key-drivers-for-online-food-tech-report/70331362