DJ KSHMR to headline a multi-city ‘Sunburn Holi Weekend’ celebration

India, 15 March 2022 – Percept Live, the founding organization behind Asia’s biggest electronic dance music festival, Sunburn, has kicked off 2022 with a big bang announcement of the ‘Sunburn Holi Weekend’ bash celebrating the grand Indian Festival of Colours. The popular and most eagerly awaited weekend Sunburn Holi party will kick off with India’s most loved DJ KSHMR touring multiple cities pan India including Pune, Goa, Bengaluru and Delhi all through the long 3 day Holi weekend.

The ‘Sunburn Holi Weekend’ celebrations will roll out on 18 March 2022 at the Amanora Mall in Pune. Goa visitors & residents can enjoy the magic of Holi with Sunburn at Hilltop, Vagator on both 18 & 19 March 2022. The evening of 19 March 2022 will see Sunbun Holi visit Phoenix Marketcity in Bengaluru on 19 March, to finally culminate at the NCF – DLF Avenue in Delhi on 20 March 2022.

While the celebrated DJ KSHMR will be headlining all the Sunburn Holi Weekend shows across India, a slew of other trending artists will add much melody and colour to every show. Pune will see Abhishek Mantri, D Rain, DJ Krautek, Sound Mafia, Pratik Shome, Melofix & Neox perform with Jay Karmani hosting the show. Goa will see Aztec, Benz, Karan Vig, Kash Trivedi, Reagan & Rinton perform on 18 March while artists Mariana Bo, Julia Bliss and Teri Miko will take over on 19 March. Bengaluru will see Siana Catherine, Shiva Manvi, Arez, Bazztronic and Troison perform while Mariana Bo, ProBros, Ravetek and Virat Munjal will spin their magic for Delhiites.

Fans can also look forward to the ultimate party filled with colour, global-influenced production, state-of-the-art SFX and technicals, world-class sound, AV and design, and a full-blown pyrotechnic extravaganza complete with lasers and special effects apart from a lot of experimental sound.

Fan safety is prime priority as the Sunburn Holi organizers will be strictly following all Covid-19 protocols at all venues across the country.

Fans are eagerly looking forward to KSHMR coming home to India in March 2022 for the Sunburn Holi Tour across 4 cities in India. Just some days back, KSHMR announced his highly anticipated collaboration alongside Divine titled “Lion Heart”. Previously, Sunburn Holi has hosted acts including DJ Snake, Vini Vici & more across various venues in India.

Tickets to the multi-city ‘Sunburn Holi Weekend’ celebrations are available on the Bookmyshow site at: https://bit.ly/SunburnHoliKSHMRTour

About Sunburn

Sunburn, a Percept Intellectual Property, is Asia’s Premiere Electronic Dance Music (EDM) Festival, and is ranked amongst the world’s biggest music festivals. Started in 2007 as a 3 day music festival in Goa, Sunburn has grown to become an aspirational lifestyle brand boasting an eclectic mix of music, entertainment, experiences and celebration that has seeded music tourism in India. Over the past 15 years, Sunburn has brought together renowned International and Indian artists to entertain hundreds of thousands of dance music lovers across the country and overseas, and positioned India as a prime dance festival destination to the world.

The Sunburn Festival, Sunburn Reload, Sunburn Arena and Sunburn Campus formats have enabled a wide geographical and demographic reach pan India and abroad. Sunburn has the distinction of having brought down to India the world’s top 10 DJs, including Swedish House Mafia, Martin Garrix, Tiesto, Avicii, Hardwell, Deadmau5, Armin van Buuren, David Guetta, Afrojack, Above & Beyond, The Chainsmokers, Dimitri Vegas & Like Mike, Marshmello, Paul Van Dyk, Skazi, Pete Tong, Dash Berlin, and Nicky Romero. Sunburn has also made its successful debut overseas across Colombo, Sri Lanka; Khatmandu, Nepal; Dubai; Muscat; and Melbourne, Australia, thereby creating history to become the first successful indigenous Music IP to cross international shores. Sunburn is ranked as big as Tomorrowland and Ultra Miami festival as per the IMS APAC Business Report 2014, and has won numerous awards and accolades around the globe including the WOW Awards, BW Applause Awards and Palm Expo Awards.

Sunburn is a Percept Intellectual Property. With a team of over 200 people and 28 offices across India and the Middle East, Percept is at an enviable leadership position in the Entertainment, Media and Communications domain.

About Percept Live

Percept Live, established in the year 2012, is the live entertainment division of Percept Limited. It owns and manages all the Intellectual Properties created in the Live Entertainment, Sports, Fashion, Digital and Media space. Percept has been in the ‘Ideas’ business for the past 35 years and has been instrumental in creating many legendary ‘Intellectual Properties’ in the past for its clients. The creation of a dedicated ‘Intellectual Properties’ business was but a further extension to Percept’s existing knowledge and expertise in the Entertainment, Media and Communications domain with a vision to convert path breaking innovative ideas into Assets in order to create long term value for all its Stakeholders. IPs owned by Percept Live include Sunburn, Bollyboom, EPL (Eat Play Love), Windsong, IMS (India Model Search) and XCC (Xtreme Combat Championship).

Percept Live is a Percept company. With a team of over 200 people and 28 offices across India and the Middle East, Percept is at an enviable leadership position in the Entertainment, Media and Communications domain.

About BookMyShow

Launched in 2007, BookMyShow, owned and operated by Big Tree Entertainment Pvt Ltd, is India's leading entertainment destination and the one-stop shop for every out-of-home entertainment need. The firm is present in over 650 towns and cities in India and works with partners across the industry to provide unmatched entertainment experiences to millions of customers. Over the years, the company has evolved from a purely online ticketing platform for movies across 6,000 screens, to end-to-end management of live entertainment events including music concerts, live performances, theatricals, sports and more, all accomplished at par with global standards.

BookMyShow has also built India's largest organic reviews and ratings engine for movies and has driven technology innovations, such as the m-ticket and Movie Mode, impacting tens of millions of users and the industry at large. With continued support from investors including TPG Growth, Stripes Group, SAIF Partners, Accel and Network18, BookMyShow is invested in providing the best user experience, whether on ground or online. Demonstrating category leadership, BookMyShow has grown beyond India with operations in Dubai, Indonesia, Sri Lanka and Singapore amongst others. The Mumbai-headquartered company counts Ticket Green, Eventifier, Fantain, Masti Tickets, Townscript and Burrp amongst its key investments in the sector. BookMyShow is also committed to society at large, by way of its charity initiative BookASmile, which provides entertainment experiences to the underprivileged.

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