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- Domino’s India expands its chicken offering with a range of new products
Noida: 15 July, 2024: Domino’s Pizza, India’s largest pizza chain, has launched a unique chicken product - Cheesiken, along with a portfolio of chicken products crafted for the discerning palates of chicken lovers. This innovative line of chicken-based products marks a significant expansion in Domino's offerings, catering to the diverse tastes of its customers. This expansion underscores the brand’s commitment to innovation and dedication to offering a wider variety of delicious options to its customers.
Cheesiken by Domino’s: The Star of the Show
Cheesiken, an exquisite new offering from Domino’s, is a unique creation – a bed of flavorful grilled chicken layered with sauces and cheese, crowned with vegetables and rice. It brings together the best of both worlds – cheese and chicken – in a way that has never been experienced before.
| Products | Price |
| Spicy Poppers | Rs. 99 |
| Spicy Crispy Wings | |
| Spicy Meatballs | |
| Spicy Roasted Wings | |
| Saucy Poppers | Rs. 129 |
| Spicy Meatballs | |
| Saucy Roasted Wings | |
| Saucy Crispy Wings | |
| Cheesiken with Rice (Cheesy Garlic) | Rs. 189 |
| Cheesiken with Rice (Tangy Tomato) | |
| Cheesiken with Rice (Hot and Fiery) | |
| Tangy Tomato Cheesiken Meal | Rs. 219 |
| Garlic Cheesiken Meal | |
| Hot & Fiery Cheesiken Meal |
“We constantly evolve our portfolio to align with consumer expectations. This new portfolio and the introduction of Cheesiken represent our passion for culinary creativity and our commitment to continually enhancing our menu. We are excited to bring these new offerings to our customers.”
Chella Pandyan, Chief Growth and Marketing Officer at Domino’s India
Crafted to perfection, the Cheesiken range, catered to appeal the various spice palates, comes in 3 flavour choices: Cheesy Garlic, Tangy Tomato, Hot & Fiery. When paired with our specifically crafted rice, Cheesiken meal delivers a delicious, tasty, and filling experience, making it perfect for lunch, dinner, or any time you're craving something hearty.
The new range is being introduced in Tamil Nadu and Kerala starting 15th July at affordable prices.
To introduce the Cheesiken, Domino’s has launched a TVC showcasing the irresistibility of its newest range. It is an experience that no one can turn down.
The TVC has been conceptualized by FCB Interface.