Dress up and enjoy Halloween with a musical twist at Smaaash


Mumbai, October 2019 – October is the month of festivities starting from dancing to the festival of lights, this month has its own charm. It leaves us with prepping for Christmas with a day to remember HALLOWEEN. 

At SMAAASH grab your best costume game on as that is what describes HALLOWEEN, and also get a chance to bag exciting vouchers. You can dress up your team as a trio from your favourite show, or ask your partner out on an innovative date as you can finally channel your inner famous couples. A solo costume can never go wrong as you can finally dress up as your favourite movie character and not be shy about it.

A HALLOWEEN Party is incomplete without some great music, so we have DJ VIVID who will entertain you with some great tunes throughout the night. At this party don’t miss out on a chance to get a tattoo, and enjoy it with a beer, mocktail or liquor and starters at an amazing price. 

So dress up and head to the SMAAASH HALLOWEEN PARTY to celebrate this occasion with your gang.


Launched in 2012, SMAAASH is one of India’s acclaimed gaming and entertainment centres that blends sports, virtual reality, music and dining into an immersive, evolved, interactive and innovative social experience for family, friends and children alike. Helmed by its creative ideator, Shripal Morakhia, SMAAASH is renowned in the field of sports simulation technology and proprietary gamification technologies such as a unique twilight bowling zone, motor racing and bike racing simulators and the go-karting tracks.

Being a virtual reality led entertainment gaming centre – vastly credited to its in-house research and production capabilities, head-mounted displays are used to produce games such as Walk the Plank, Finger Coaster, Cockpit 360 etc.

SMAAASH acquired 100% stake in PVR BluO entertainment (a premium bowling and entertainment format) in 2017. The acquisition marked the doubling of the area under SMAAASH management from 276,000 square feet to approximately around 600,000 square feet in India. With its current presence in Mumbai, NCR, Hyderabad, Bengaluru and 19 other cities SMAAASH is also touted as one of India’s entertainment powerhouse in foreign shores with its Mall of America launch and has 900,000 square feet in India. Apart from this, SMAAASH also acquired a 100% stake in SVM Bowling and Gaming, a popular bowling and entertainment format operated by SVM Private Limited. We are now present in 23 cities and are now 43 centres in total.

SMAAASH also owns and operates the popular F&B chain SMAAASH Pub Exchange across 8 cities with 2 more coming soon. Conceptualized on the lines of the stock market, Pub Exchange is a fun and unique bar concept that allows customers to trade in booze, with prices even below MRP prices! The drink prices change based on real-time demand similar to trading in the stock market. It’s happy hours all day where you control the prices! Customers can place an order via a specially developed app which populated price fluctuation in real-time.

SMAAASH implores the child in you to joyously revel in an unmatched range of activities ranging from highly interactive sports simulators to many more thrilling and recreational attractions. Redefining sports entertainment and customer engagement with ground-breaking entertainment ideas and novel dining concepts, SMAAASH has something for everyone anyone of any age making it a perfect destination for “kids” of all ages.


Date – 31st October 2019

Timing – 7 pm onwards

Registration Fees – INR 799 (Includes a free tattoo, 2 Beer or IMFL or 2 RED BULL or 2 mocktails and starters)

Where –

 SMAAASH, Kamala Mills Compound, Lower Parel

SMAAASH, Seawoods Grand Central, Navi Mumbai