Dum Pukht kitchen, ‘Art of Dum’ opens its second Cloud Kitchen in Mumbai at Chembur

Mumbai, 25th April 2022: Sanjay Vazirani’s Foodlink, one of India’s largest luxury F&B service companies today, announced the launch of ‘Art of Dum’ in Chembur, Mumbai. After receiving tremendous response and demand in Mumbai, Foodlink has launched its second cloud kitchen in the city to offer an authentic flavour of slow-cooked Dum Pukht cuisine. It promises handpicked ingredients, delectable food, and adherence to the highest standards of quality and safety. The traditional methods of cooking, and the attention to detail in the packaging, all add to the experience of enjoying food that is fit for royalty.

The brand will offer a wide range of authentic flavours cooked in the traditional ‘Dum Pukht’ style of slow cooking. Its food menu includes different styles of Biryanis, Kebabs, delicately spiced gravies, wholesome rolls, and mouth-watering sweet dishes. All the flavours will be wrapped in an elegant and sustainable packaging that is unparallel and provides a luxurious at-home dining experience to Mumbai’s food enthusiasts.

“Our aim is to ensure that our ‘Art of Dum’ food reaches to each and everyone’s doorstep. Hence, we have strategically chosen Chembur as one of our next locations here in Mumbai. Since we know Chembur as ‘A Foodie’s Paradise’, we thought it will be a perfect fit to offer Dum Pukht style delicacies to its food enthusiasts. We have also recently entered the Bengaluru and Hyderabad markets and we aim to bring the royal and traditional Dum Pukht dining experience to other parts of India, as well.”

Mr. Sanjay Vazirani, CEO, Foodlink

To cook flavourful and delicious food, ‘Art of Dum’ follows the traditional and unique ‘Dum Pukht’ technique of slow cooking, which is rarely implemented in the cloud-kitchen format of India. It is this technique that works like magic to beautifully infuse the flavours from the various spices and herbs, making each dish a delight for the senses. The Dum Pukht style of cooking takes hours of preparation that allows the dishes to breathe in their own aromas and juices to provide an authentic and flavourful dining experience. ‘Art of Dum’ offers a traditional and healthier alternative with Dum Pukht dishes cooked in sealed clay pots, that keeps the flavours, taste and nutrition of the food intact.

The signature dishes such as ‘Dal Makhani’ are slow-cooked for close to 24hrs, the ‘Dum Handi Ka Gosht’ takes six hours and the ‘Chulhey Ka Dum Murgh’ takes two hours to cook. The creations by the Chefs through the ‘Dum Pukht’ style of slow cooking pay homage to the culinary heritage of the royal kitchens of Awadh, characterized by rich aromas and flavours.

Completing the at-home luxury dining experience is premium packaging which promotes a sustainable and healthy lifestyle with a zero-plastic policy, reusable premium quality glass jars, clay handis and steel cutlery. The brand also encourages its customers to reuse and recycle their packaging and help minimize plastic waste and pollution.

About ‘Art of Dum’:

‘Art of Dum’, a cloud kitchen brand, is the latest offering from the house of Foodlink; a leading F&B giant in India and the UAE. The brand offers authentic Dum Pukht cuisine inspired by the 300-year-old culinary heritage of the North-West Frontier Province. ‘Art of Dum’ features the flavour repertoire of the royal kitchens of the kingdoms of undivided India. It recreates the charm of the traditional clay pots & tandoors with simple, nomadic flavours. The recipes pay homage to the finesse and art of the legendary Khansamas. The brand is a celebration of authentic classics, secret recipes, Dum Pukht cooking techniques, and, most importantly the love and passion with which the chefs create their masterpieces.

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