D'yavol®, The Global Luxury Collective, Unveils "D'YAVOL INCEPTION"

• Exquisite Small Batch Blended Malt Scotch Whisky
• An Opulent Symphony Crafted for Discerning Connoisseurs

Mumbai, June 2023: SLAB Ventures Netherlands and AB InBev India are proud to announce the launch of D'YAVOL INCEPTION, a blended malt Scotch whisky tailored for connoisseurs of authentic luxury and refined living. The launch of the D'YAVOL Luxury Collective in December 2022 marked a milestone, setting the stage for an array of exquisite lifestyle experiences and products across the realms of fashion, beverages, and exclusive immersive events. Following the resounding success of D'YAVOL Single Estate Vodka and D'YAVOL X, the exclusive limited-edition luxury streetwear line, the first Scotch whisky expression from D'YAVOL – aptly named INCEPTION – embodies excellence and sophistication.

"We are thrilled to present D'YAVOL INCEPTION as we continue our journey alongside our esteemed partners at AB InBev India. We took upon ourselves the challenge of combining exceptional single malts from different regions in a blend that brings out the best of each component malt.  The perfect balance of smokey peat and sweetness, imbibed through years of maturing in very rare Madeira and Tawny Port casks, gives rise to an indulgent and differentiated liquid that we are extremely proud of. Created by our Master Blender, Vic Cameron, INCEPTION is indeed the beginning of something very special, and we are confident it will become an instant classic.”  

 Bunty Singh, Co-Founder of SLAB

D'YAVOL INCEPTION is a peerless, non-chill filtered blended malt Scotch whisky that perfectly balances gentle peat and indulgent sherry notes and is designed for discerning aficionados with a keen eye for detail. This extraordinary composition is meticulously crafted in the heart of Scotland, blending eight distinct single malts from the illustrious regions of the Highlands, Lowlands, Speyside, and Islands. Created in small batches, the launch edition is presented in a highly distinctive luxury packaging adorned in timeless black and gold aesthetics, making this contemporary masterpiece a crowning jewel in any discerning connoisseur's private bar collection. Bottled at a precise strength of 47.1% ABV, D'YAVOL INCEPTION is an unparalleled golden elixir that will lead consumers on a sensory journey.

"We are pleased to expand our continued engagement with SLAB Ventures, unveiling this luxury offering representing our unrelenting pursuit of innovation and connection with discerning consumers. The market for Scotch Whiskies in India is growing as demand for luxury and imported spirits increases. With the launch of INCEPTION, we target whisky enthusiasts and connoisseurs seeking a sophisticated drinking experience. With an exceptional product portfolio, AB InBev India is committed to offering unmatched experiences, unlocking new occasions, and catering to evolving consumer needs in India.”

Kartikeya Sharma, President - India AB InBev

D’YAVOL INCEPTION is currently available in Maharashtra for ₹9800, Goa for ₹9000 and Karnataka for ₹9500 and will soon be available in Delhi, West Bengal, UP, Haryana & Telangana.

About SLAB Ventures:

SLAB was founded by Aryan Khan, Bunty Singh and Leti Blagoeva to provide a springboard for their idea of bringing a luxury lifestyle collective to the world. Having devoted several years to developing winning product propositions and an authentically engaging brand concept, the business is now successfully operating across key consumer goods verticals and targeted international markets. Based in The Netherlands, the company aims to establish strategic partnerships with leading industry outfits worldwide. Explore more on - @dyavolworkshop

About AB InBev India: 

AB InBev India is a leading beer and beverage company with a leadership position in the premium and super premium beer category. It has a diverse portfolio of global beer brands, including Budweiser®, Budweiser Magnum®, Corona®, Hoegaarden®, Stella Artois®, Beck’s Ice®, Haywards5000® and KnockOut®, amongst others. Headquartered in Bengaluru, its national presence is supported by multiple manufacturing units spread across states and a robust distribution network. AB InBev India has a range of no-alcohol beers like Budweiser 0.0®️, Hoegaarden 0.0®️, and Hoegaarden Rosée®️ and also expanded Beyond Beer into new categories with non-alcoholic energy drink Budweiser Beats®️ and the whiskey category with Magnum Double Barrel®️. AB InBev India is part of Budweiser Brewing Company APAC (Bud APAC), listed on the Hong Kong Stock Exchange under the stock code "1876". Bud APAC is a subsidiary of AB InBev, with over 600 years of brewing heritage and an extensive global presence spanning continents and generations. Geographically diversified with a balanced exposure to developed and developing markets, AB InBev leverages the collective strength of approximately 167,000 colleagues based in nearly 50 countries worldwide. We are committed to building great brands that stand the test of time and brewing the best beers using the finest ingredients. Explore more on - www.ab-inbev.com   

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