End-to-end: Zomato opens a 30,000 sq ft Hyperpure warehouse, set to serve 2500+ restaurants every day

Zomato

New Delhi, 01 March 2019: Zomato today announced the launch of a first-of-its-kind, 30,000 sqft Hyperpure warehouse in Bengaluru. This move will enable the company to offer a wide range of fresh and high-quality food products to over 2500+ restaurants every day.

Hyperpure by Zomato supplies restaurants with fresh, and clean ingredients, at competitive prices. Through a technology-driven platform, restaurants can buy everything from vegetables & fruits, poultry (including antibiotic residue-free chicken), groceries, meats, seafood, and dairy; to beverages, and even eco-friendly packaging.

Deepinder Goyal, Founder, and CEO, Zomato, said, “A single thread unites the entire chain of Zomato lines of businesses — better food for more people. Everything we do to bring together restaurants, consumers, food suppliers, and logistics partners, working towards ensuring more people have access to fresh and clean food. With Hyperpure, we are driving transparency and accountability across the food supply value chain since August 2018.”

Commenting on the progress, Dhruv Sawhney, Founder, Hyperpure, said, “We have grown rapidly – from supplying 350 restaurants in Bengaluru in November 2018 to supplying nearly 1,000 merchants, today. To address the growing demand, we have moved to a 30,000 sq ft warehouse in Bengaluru and will soon launch an even larger warehouse in Delhi. We will open Hyperpure warehouses in nine more cities across India by the end of this year, and eventually, across our international markets.”

The move from a 6,000 sq ft warehouse (able to supply 200-250 metric tons a month) to a 30,000 sq ft space built to supply 4,000 metric ton capacity per month, will enable the company to service over 2500+ restaurants every day. It will use an end-to-end technology-driven platform, custom-built for this leg of the food value chain.

Hyperpure works directly with a large network — farmers, mills, producers, and processors — and carefully builds and monitors relationships with the source of each of our products. This enables Zomato to be able to provide the freshest, most high-quality-produce while continuing to build affordability, accessibility and convenience around food.

“This is a first-of-its-kind initiative at such a scale that is breaking down the supply chain so fewer people are involved, and more efficiency is created (thereby reducing food wastage). Also, every fresh ingredient that we source, we can trace back to the farm it has come from. In some time, when you are eating palak paneer at your favorite desi restaurant, we will be able to tell you where the palak came from, and when it was harvested,” added, Dhruv Sawhney.

Hyperpure is integrating rainwater harvesting, and also composting for waste (which is then given back to the farmers). And gradually working with farmers to help them get rid of pesticides, and avoid the use of any chemicals while growing their produce.

The platform is also a great place for big brands to launch new products and serves as a one-stop solution to discover what variety of products exist in the market. Zomato helps restaurants that buy from Hyperpure spread more awareness about the good choices that they are making by showcasing the ‘HYPERPURE INSIDE’ tag on the restaurants’ pages. This way, consumers can trust that when they dine-out or order-in, their food is made with fresh, high-quality ingredients sourced directly from local farmers.

Restaurateurs can onboard themselves on the Hyperpure platform by downloading the app or logging on to hyperpure.com and start buying fresh produce within 48 hours.

· Post Bangalore plans to launchHyperpure in nine more cities in India by the end of 2019

· Hyperpure is an end-to-end technology-driven platform – it takes 48 hours to become active on Hyperpure

· To soon launch an even larger warehouse in Delhi

About Zomato:

Founded by Deepinder Goyal, Zomato is a restaurant reviews, restaurant discovery, food delivery and dining out transactions platform providing in-depth information for over 1.4 million restaurants across 24 countries and serves more than 65 million users every month.

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