Espire Hospitality Group to launch a novel luxury boutique resort brand this year

Currently the owning company of the magnificent Six Senses Fort Barwara as well as the owner and operator of Country Inn Hotels & Resorts, the group will soon unveil their new brand ‘ZANA

April 27, 2022, New Delhi: With a relentless surge in the demand for luxury hotels and experiential getaways in past few years, Espire Hospitality Group has taken a pertinent step to add a luxury boutique resort brand ‘ZANA’, to the hospitality landscape of India. Just like the name ‘ZANA’ suggests a rare ‘purple lily’, the brand will bring a bounty of freshness and exclusivity to the holiday experiences. The first outpost of the brand will be a 30 rooms lakeside resort on the unexplored Udai Sagar Lake, in the romantic city of Udaipur.

‘ZANA Udaipur’ will be a unique resort with inspiring experiences and nourishing cuisine that will complement its stunning natural setting. With just 30 lake facing guestrooms, the resort will exhibit the true confluence of old world charm and highly personalized and distinctive ‘Victorian’ service concepts. It will be at a convenient distance from the airport and in close proximity to key attractions of the city.

“Our domestic travel market is buoyant and therefore we are meaningfully expanding in India. We are all geared up for this significant launch of our novel brand ‘ZANA’ which will be positioned among a very few players in the Indian market offering intimate experiential luxury. At ZANA, every detail will be so characterful that it will transform an otherwise simple leisurely stay into a lifestyle experience. We are creating distinctive destinations where every visual will be SERENE and each experience CLASSIC.”

Akhil Arora, Chief Operating Officer, Espire Hospitality Group

With the launch of ZANA, we aim to create destinations for couples, families and friends to connect and strengthen their bond. As our brand name represents a rare ‘purple lily’, our resorts will be desirable for those looking to escape from ordinary and discover the ‘new’. After every ZANA experience, our guests will have many stories to tell and reasons to return.” Ankita Dawar, Head of Marketing & Communications, Espire Hospitality Group added.

About Espire Hospitality Group

Espire Hospitality Group is the owning company of India’s newest luxury resort ‘Six Senses Fort Barwara’, own and operate a mid-market resort chain ‘Country Inn Hotels and Resorts’ and are progressing towards the launch of a new brand ZANA that which will be a confluence of luxury and top notch hospitality. The group plans to open 20 hotels and resorts in next 2 to 3 years.

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