Fabelle reimagines the Chocolate offerings this Christmas

Creates delightful, modern renditions of classic sweet treats to gift your loved ones or self-indulge

Mumbai, December 27th, 2018: The most exciting year-end festivities are round the corner and Fabelle Exquisite Chocolates are ready to add innovative sparkle to the festive celebrations. Keeping in line with the brand ethos of creating inimitable chocolate experiences, Fabelle has reimagined Christmas offerings through three unique formats with the following range.

The Dessert Collection Truffles are handcrafted, a boxed chocolate collection where every creation tells a different story. The collection is a modern rendition of classic desserts as each chocolate is infused with flavourful fillings of desserts like Banoffee Pie, Strawberry Cheesecake, Lemon Meringue, Tiramisu and Crème Brulee, making this an innovative assortment for a perfect gifting option.

The take-away collection which includes Fabelle’s rendition of traditional Christmas delights – Fabelle Signature Stollen, spiced stollen bread with its crunchy milk chocolate exterior filled with rum soaked golden raisins, candied citrus peel and 64% dark chocolate marzipan is priced at Rs. 750. Also on offer is Fabelle Signature Christmas Cake, where the holiday classic is encased in a 64% dark chocolate cover encrusted with fruit and nuts belle, this version of traditional plum cake is priced at Rs. 650.

Adding a visual delight to the celebratory moment is Fabelle’s dine-in offerings including a unique edible Christmas Tree filled with sour cherry jelly, stollen spiced ganache and hazelnut praline crunch interior. The edible Christmas Tree is available at an attractive price of Rs 400. The collection will also include Boule de Noel, another signature edible Xmas ornament encased with a Cranberry mulled wine jelly, white chocolate and orange ganache, pistachio feuilletine crunch and traditional plum cake priced at Rs. 300.

The special collection of delectable Fabelle creations are aesthetically designed keeping in mind festive season and diverse choices of chocolate connoisseurs. The take-away and dine-in collections will be available from December 10th and December 22nd onwards respectively, across the following chocolate boutiques inside ITC Luxury Hotels in the country.

Where:

* Fabelle at The Chocolate Boutique, ITC Maratha, Sahar, Mumbai; 022 61841979

* Fabelle at The Chocolate Boutique, ITC Grand Central, Dr. Babasaheb Ambedkar Road, Parel, Mumbai; 022 67045143

About ITC Foods:

ITC’s Branded Packaged Foods business is one of the fastest growing foods businesses in India, driven by the market standing and consumer franchise of its popular brands – Aashirvaad, Bingo! Sunfeast, Fabelle, Sunbean, Yippee! Kitchens of India, B Natural, ITC Master Chef, Farmland, mint-o, Candyman and GumOn. The Foods business is today represented in multiple categories in the market – Staples, Spices, Biscuits, Confectionery & Gums, Snacks, Noodles & Pasta, Beverages, Dairy, Ready to Eat Meals, Chocolate, Coffee and Frozen Foods.

ITC’s uncompromising commitment to the health and safety of its consumers ensures adherence to the highest levels of quality, safety and hygiene standards in manufacturing processes and in the supply chain. All ITC-owned manufacturing units are Hazard Analysis and Critical Control Point (HACCP) certified. The quality performance of all manufacturing units is monitored continuously online. Going beyond process control, ITC ensures that quality standards are scrupulously adhered to while choosing ingredients that go into the preparation of its food products.

ITC’s Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC’s in-house R&D capabilities, relevant consumer insights, a deep understanding of the Indian palate gained from its Hotels business, its agri-sourcing & packaging strengths, exciting, innovative communication and an unmatched distribution network.

The business continues to invest in every aspect of manufacturing, distribution, and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of Branded Packaged Foods in the country. ITC’s Foods business also exports its products to the key geographies of North America, Africa, Middle East and Australia.

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