Farm-to-fresh food brand Country Delight aims to serve 1 lakh houses in Kolkata by 2027

India, October 13, 2022: One of the fastest-growing natural food brands, Country Delight has marked a remarkable growth in the city by serving over 10,000 customers within one year of starting operations in Kolkata and adding 2000-3000 customers every month. The massive consumer demand for natural and fresh food products from Kolkata has helped the company reach such peak heights. Country Delight now aims to serve 1 lakh houses in the city of joy in the coming years.

Launched in September 2021 in Kolkata, the brand is planning to launch dairy products apart from milk, such as paneer, ghee etc. The brand has taken a cue from Bengali Misti Doi recipe and launched it in the Northern part of the country, and will bring it to Kolkata soon. They have 3000 delivery partners in the city so far. Also, planning to introduce grocery delivery in the next 6-7 months.

Incepted in 2015, Country Delight is a tech-driven direct-to-home consumer brand offering natural, fresh, and minimally processed products sourced directly from farmers across India. From a Pan-India level, it has conducted 8 million monthly deliveries with a presence in 15 Indian cities and achieved INR 321 crore in FY21. Presently, Country Delight serves 3500,000 families across several cities, including Delhi, Mumbai, Pune, Tamil Nadu, and Bengaluru.  They have tied up with over 1000 farmers in India.

In light of the COVID-19 pandemic-driven consumer health awareness, natural and fresh food demand has gained momentum. However, India's fresh food essentials space still remains fragmented and unreliable. The problem of adulteration in milk and other food items is enormous in India. The recent survey by the Local Circles reveals 2 in 3 households surveyed believe the milk they are consuming is not pure, center staged milk adulteration and highlights a rise in consumer awareness. Country Delight a full stack business model ensures fresh deliveries of dairy products, fruits & vegetables, bread, healthy shakes, and eggs within 24-36 hours at consumers' doorstep. The company's robust business model, backed by its fully integrated and just-in-time supply chain that spans 11 states in the country, helps the team to consistently deliver farm-fresh products.

“Country Delight was incorporated in an attempt to get people started on their journey to Live Better, and we continue to deliver on that promise with each milestone achievement. The remarkable growth of the brand within a year of its launch in Kolkata is a testimony to the love and support we have received from customers who want to embark on the journey of affirmative self-evaluation. To undo the potential hazards of adulterations in food is to take steps toward unleashing a health revolution in the country. The brand will strive to continue its exponential expansion to other regional parts in the country."

Mr. Chakradhar Gade, Co-Founder and CEO of Country Delight,

About Country Delight

Country Delight is a farm fresh-to-home brand with Customer first thinking, tech-driven problem solving and Ownership driven team building are the key values on which country delight has been built. There has been stable growth and today Country Delight is 2000 employees strong and has a distribution network of about 7000+ partners. Country Delight was started in 2015, by Chakradhar Gade (CEO & Co-founder) graduated from IIM and started his career with Infosys and then worked at financial services firm Indxx Capital Management, and Nitin Kaushal (COO & Co-founder) also graduated from IIM. They are batchmates from IIM Indore 2005-07 and have worked in Investing & Banking respectively before bootstrapping country delight until 2017. Since its inception, Country Delight has embraced a customer- first approach and a tech-driven problem-solving attitude. It caters to multiple food categories such as Milk, dairy products, fruits, vegetables, pulse, and staples and wishes to expand its presence in other regional markets.

----