Ferrero India Introduces Ferrero Collection: A luxury Selection this Festive Season

Inspired by Italian pastry expertise, made with passion and infinite attention to quality, Ferrero Collection has a selection of the signature Ferrero range of products: Ferrero Rocher®, Raffaello®, and Ferrero Rondnoir®

India, 18th October 2023: Ferrero India Private Limited, part of Ferrero Group, one of the world’s leading manufacturers of sweet packaged products, has announced the launch of ‘Ferrero Collection, a go-to-choice for ultra-premium gifting during important festive occasions. With this new offering, Ferrero India expands its luxury chocolate and confectionery portfolio which includes the widely loved Ferrero Rocher. An exquisite addition to the product range of Ferrero India – Ferrero Collections embodies the highest form of craftsmanship, made for the select few who wish to experience the art of fine taste.

The Ferrero Collection has a selection of the signature Ferrero range of products: Ferrero Rocher®, Raffaello®, and Ferrero Rondnoir®. The collection aims to offer an experiential journey through taste, packaging and presentation, aligning with the evolving lifestyles and taste of the Indian consumers.

Ferrero Rocher®: A Hazelnut Speciality with a whole hazelnut inside

Raffaello®: A crisp Coconut speciality with a whole almond inside

Ferrero Rondnoir®: A crisp dark Chocolate specialty

“India has a long-standing custom of gifting during festivals and special occasions. With the premium gifting market on the rise, today’s consumers are looking for novel premium gifting options that create lasting impressions and Ferrero Collection is the perfect gift choice. The luxurious set and select assortment of different products in the Ferrero Collection are ideal for consumers looking for a premium gift for their loved ones.”

Zoher Kapuswala, Head of Marketing at Ferrero Pralines

The brand has further strengthened its relationship with Bollywood actor Hrithik Roshan who features in the campaign film, where Hrithik Roshan explains how some things in life are meant to be exquisitely designed, crafted, and curated to stand out from the rest, just like the Ferrero Collection.

Ferrero Collection is available in packs of 15 and 24 pieces in leading modern trade stores and e-commerce platforms.

Link to the campaign film – YouTube: https://youtu.be/0fRu0qeQlng?si=vjd8Tw5qXX6L7kEg Facebook: https://fb.watch/nLbyLBDPjU/?mibextid=Nif5oz Instagram:https://www.instagram.com/reel/CydI_lgMpZo/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==

About Ferrero Group:

The Ferrero Group brings joy to people around the world with beloved treats including Kinder, Nutella, Ferrero Rocher and Tic Tac. Ferrero Group is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. More than 38,000 “Ferrerians” are committed to helping people celebrate life’s special moments with high-quality products. Commitment to the planet and communities in which we operate are at the heart of Ferrero Group’s family culture. Our programs and partnerships ensure our work is environmentally sustainable and beneficial to local communities. For further information visit: www.ferrero.com and www.ferrerocsr.com

—–

Comments

0