India's first brand partnership powered by delivery partners: Swiggy and Biryani by Kilo turn the Last Mile into a Moving Brand Canvas

Gurugram, November 13, 2025: In today’s world, brands are exploring innovative ways to connect with consumers and drive brand recall. Swiggy and Biryani by Kilo have joined hands to bring one-of-its-kind co-partnered branding initiative to life, in Mumbai and Pune. As a part of this, delivery partners of Swiggy were spotted carrying delivery bags and wearing the “Swiggy- Biryani by Kilo” co-branded T-shirts, exclusively designed for this partnership.

This ‘Out-of-Home’, on wheels initiative marks a new chapter in the way food brands engage with consumers—by transforming Swiggy’s trusted and ubiquitous delivery fleet into a dynamic, and powerful storytelling platform. Each delivery becomes a touchpoint for both brands, moving through local streets and communities, creating an authentic and high-visibility presence in the last mile.

Speaking on this partnership, Kaushik Roy, Founder & CEO, Biryani by Kilo, said, “Our association with Swiggy reflects a shared belief in innovation and consumer connection. Biryani by Kilo has always celebrated authenticity and trust—values that align closely with Swiggy’s delivery fleet. This collaboration allows us to reach our customers in a way that’s personal, visible, and meaningful—right at their doorstep.”

By turning delivery bags and uniforms into moving brand billboards, Swiggy and Biryani by Kilo are setting the stage for a new era of hyperlocal, high-impact brand engagement—where the last mile truly becomes the first impression.