Mars Wrigley India Unveils the All-New Galaxy : Melty Outside. Intense Inside.

National, 3rd November 2025: Mars Wrigley India has unveiled the all-new Galaxy, the smooth and refined chocolate that ushers in a new era of indulgence in India. Reimagined for today’s confident and self-assured Indian consumers, the all-new Galaxy blends an irresistibly creamier, richer recipe with an enhanced design and a striking new identity. The relaunch also marks the introduction of Mrunal Thakur as the new brand ambassador, embodying Galaxy’s philosophy of living life unapologetically and taking pleasure in every moment.

Crafted for those who value refinement in their indulgence, the new Galaxy is more than just chocolate; it’s an experience that melts smoothly and deeply, awakening the senses and inviting one to take pleasure in the moment.

The launch is brought to life through a series of addressable films targeted at women from different walks of life. Conceptualized by DDB Tribal, the campaign features Mrunal Thakur who beautifully brings alive the spirit of “Take Pleasure” finding joy when least expected, whether gliding through life’s moments with ease, dancing with abandon, or rediscovering happiness in the simplest experiences. Each story captures the essence of today’s modern Indian woman free-spirited, confident, and unafraid to embrace pleasure in its purest, most indulgent form.

Nikhil Rao, Chief Marketing Officer, Mars Wrigley India, “Today’s Indian woman is rewriting the rules—juggling ambition, relationships, and self-expression on her own terms. In a world that often asks her to do it all, she often forgets to pause and savour moments that belong only to her. New Galaxy, with its smooth, creamy texture and rich taste, is that little everyday indulgence—a reminder that self-care isn’t selfish, it’s essential. ”

Anant Agarwal, Strategic Demand Manager, Mars Wrigley India, added, “With this relaunch, Galaxy unveils a bold new avatar, where indulgence meets individuality. Every element has been thoughtfully crafted for those who take pleasure not just in their chocolate but in who they are, living every moment unapologetically.”

Rahul Mathew, Chief Creative Officer, DDB Mudra Group, said, “Indians, especially women, feel that giving time to yourself is an act of selfishness. With Galaxy, we wanted to take the guilt out of the self-indulgence. And give her the license to be at the centre of her own galaxy and take pleasure in doing so.”

Anusheela Saha, Creative Head, DDB Tribal, “The New Galaxy chocolate ads are about a moment of effortless and unapologetic self-indulgence - which we like calling the Take Pleasure moment. The act of choosing Galaxy is an act of self-love and liberation from the pressure to be constantly "on" or “perfect”. A bite into a Galaxy isn't about fitting in. It's about letting your true, uninhibited self - come out to play.”

The all-new Galaxy range is now available across leading offline and online retail channels in India. So, the next time you crave a moment of pure pleasure, unwrap the all-new Galaxy and dive into a melty outside and intense inside experience.

TVC Links: 

TVC 1: https://www.youtube.com/watch?v=dIyfhqq9JWw 

TVC 2: https://www.youtube.com/watch?v=ofFYQoyc6gQ 

TVC 3: https://www.youtube.com/watch?v=YROuYJMJlOE