Oleev Kitchen by Modi Naturals Redefines Pasta with Multi-grains and No Maida, Collaborates with Bollywood Actress Chitrangda Singh

India, 19^th September 2024: Modi Naturals Ltd, India’s trusted name in multisource cooking oils and olive oils is expanding its portfolio with the launch of its new pasta range under the Oleev Kitchen brand. By tapping into the multi-grain pasta category, Oleev Kitchen aims to capture the market with healthier alternatives, with a mission to deliver high-protein and fiber rich pasta, without compromising on the taste. Brand has roped in Bollywood Actress Chitrangda Singh for the launch campaign.

Pasta being a staple now in most households across the country, the new multigrain pasta strengthens the brand's foothold in the health-conscious and nutritious food products category. Combining the goodness of 4 grains - Chickpea, Jowar, Brown rice and Durum Wheat, Oleev kitchen multigrain pasta becomes the perfect choice for health-conscious customers looking for healthier alternatives to traditional pasta.

C“Oleev Kitchen has always been committed to providing healthy and flavorful food choices." He further added, “There is a general perception among consumers, that something which is healthier or made using multi-grains would not be tasty, however through our dedicated R&D, we have successfully developed a pasta that combines the benefits of multiple grains whilst delivering the same taste and texture. We are confident that this pasta will resonate with health-conscious consumers who refuse to compromise on taste.”

Akshay Modi, MD at Modi Naturals Ltd

Oleev has roped in Bollywood actress, Chitrangda Singh for the digital campaign that focuses on healthy eating. The admired actress, known for her commitment to a well-balanced lifestyle, perfectly embodies the spirit of Oleev Kitchen. With her inspiring journey and influence, Chitrangda's partnership with Oleev Kitchen is poised to elevate the brand's mission of providing clean & healthy eating. Further endearing their innovative products, like the new Multigrain Pasta, to those seeking a healthier lifestyle.

It is currently available on Amazon and the brand's D2C website (www.modiretail.com) under 2 SKUs – Multigrain Macaroni 400gms and Multigrain Penne 400gms. The brand also has other variants as part of their “Zero Maida” pasta portfolio such as penne, fusilli, spaghetti and macaroni.

Oleev Kitchen has always been committed to providing healthy and tasty food options, but with its foray into multigrain pasta, it aims to take its pasta portfolio to the next level.

This partnership between Oleev Kitchen Multigrain Pasta and Chitrangda is a step towards reassuring individuals to make healthier cooking choices without compromising on taste.

Campaign Link: https://www.instagram.com/reel/DAA4v6jIshg/?igsh=cXF0ajA4cmt4Mm81

About Modi Naturals Ltd:

Modi Naturals Ltd is one of India’s leading consumer goods companies operating in the wellness and foods category. MNL has created niche, premium and differentiated brands in highly competitive categories of edible oils and healthy foods. During FY 2023-24, MNL recorded a turnover of INR 400 crores through its products sold in India through our portfolio of brands such as Oleev, Oleev Kitchen and PIPO foods. Our strong focus on quality, innovation, product differentiation and brand building has helped us stand out in a cluttered retail market, with Oleev becoming the No.1 “Goodness of Olive Oil” brand in India, with a fully backward-integrated portfolio of products.

Over the last decade, MNL has developed a pan-India distribution network across all channels of FMCG, including the upcoming Q-Commerce, serving our consumers through all modes of online and offline retail across the country. We are a very proud Indian company, manufacturing and marketing world-class food products in India.

The company is poised to grow exponentially in the next few years with its three verticals namely a) consumer goods vertical, b) bulk edible oil and feeds vertical and c) alcohol manufacturing vertical. In line with the Ethanol Blended Petrol (EBP) program, Modi Naturals Limited has diversified into ethanol manufacturing, with a state-of-the art greenfield Ethanol Plant which was established in the state of Chhattisgarh under its wholly owned subsidiary Modi Biotech Pvt. Ltd.

Established in 1974 and headquartered in New Delhi, MNL is listed on the BSE. We operate 3 factories in India located at Pilibhit, Sonipat and Hyderabad.