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New Delhi, February 19, 2026: Two weeks into Zomato’s Healthy High-five challenge, the data shows a meaningful shift in how urban India orders food: making protein the priority, not an afterthought.
Since February 1, over 10 lakh Indians have collectively begun their High-five journey, ordering healthy meals with over 20 grams of protein more than 15 lakh times. Here's what the data shows: people are going beyond the first milestone. Over 10,000 customers have earned their first free meal.
A customer from Bengaluru exemplifies this frequency, he has logged 33 high-protein orders in just two weeks, earning multiple free meals along the way. Since Healthy Mode launched in late 2025, a customer from Chennai has placed 811 orders through the feature. These patterns suggest sustained behavior change, not temporary experiments.
The geographic breakdown reveals expected metro dominance: Bangalore leads with 3.78 lakh high-fives, closely followed by Delhi and Mumbai. Interestingly, grilled chicken has emerged as the most-ordered dish in the challenge with over 1 lakh orders in February, suggesting customers are consciously switching to healthier options without sacrificing taste or familiarity.
“We’ve always felt that people want to make healthier choices. They just need it to be simpler and more accessible. The Healthy High-five challenge was our small attempt to enable that. Two weeks in, with over 10 lakh customers participating, it’s encouraging to see not just orders come in, but early signs of habits taking shape.”
Aditya Mangla, CEO, Zomato,
Since the launch of Healthy Mode on the Zomato app in late 2025, the feature has driven 74 lakh orders from 12 lakh customers, indicating growing user inclination towards healthy meal options. There’s been a 20% uptick in orders for dishes with ‘High’ healthy scores, compared to September’25.
The Healthy High-five challenge runs till the end of February 2026 on the Zomato app. To participate, order dishes that meet specific nutritional criteria: a minimum of 20g of protein and a high Healthy Score. Healthy Score evaluates dishes on protein, complex carbs, fibre, and micronutrients, and not just calories.
- Every qualifying order once delivered, earns the customer a ‘High-five’
- 4 High-fives unlock a free dish from a curated menu of high-nutrition options listed under the Healthy Mode.
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