Swiggy & Curefoods Join hands to Launch Exclusive High-Protein Campaign Across India

• The 40 days campaign will run across all Curefoods brands-, HRX by EatFit, Olio – The Wood Fired Pizzeria, Sharief Bhai, and EatFit
• Customers can order via a dedicated entry point in the Protein page on the Swiggy app

Bengaluru, December 03, 2025: Swiggy (Swiggy Ltd, NSE: SWIGGY / BSE: 544285), India’s leading on-demand convenience platform, has partnered with Curefoods to launch a 40-days exclusive high-protein campaign featuring four of Curefoods’ flagship brands-EatFit, HRX by EatFit, Olio – The Wood Fired Pizzeria and Sharief Bhai. Each brand will go live for a dedicated 10-day window, offering users specially curated, protein-rich meals starting at ₹249. The collaboration follows Swiggy’s earlier high-impact partnerships with Caterspoint and McDonald’s, further strengthening the platform’s focus on making protein-forward eating more exciting and accessible. The new high-protein dishes will receive prominent visibility through a dedicated entry point in the Protein page on the Swiggy app

The campaign will be live across 100 outlets in 13 cities including Bangalore, Hyderabad, Delhi, Gurgaon, Noida, Faridabad, Chandigarh, Mumbai, Chennai, Pune, Mysore and Coimbatore.The campaign is currently live in HRX by EatFit till 9 December, featuring Pro Paneer Burrito Bowls, Pro Korean Chicken Rice Bowls, Peri Peri Chicken Burgers, Rajma and Red Rice Meals, Dal Tadka and Red Rice Meals, Greek Chicken Salads, and Chicken Keema Multigrain Rotis.

From 10–19 December, Olio – The Wood Fired Pizzeria will introduce a multigrain pizza range including Peppy Paneer, Paneer Red-Hot, Veg Overload, Chicken Kingdom, Chicken Pepperoni, Fiery Chicken, Forest Chicken and Barbeque Chicken multigrain pizzas. The final phase of the campaign, running from 19–28 December, will spotlight Sharief Bhai’s rich high-protein biryani lineup, including Shahi Mutton Dum Biryani, Shahi Chicken Dum Biryani, Shahi Chicken Kheema Biryani and Shahi Mutton Kheema Biryani.

Speaking on the partnership, Deepak Maloo, Vice President – Food Strategy, Customer Experience & New Initiatives, Swiggy said: “There is a clear shift towards high-protein, nutrient-focused eating among Indian consumers, and affordability and variety remain the key drivers. Our partnership with Curefoods brings together a powerful combination of flavour, nutrition, and convenience. Across these 40 days, we’re giving millions of users an accessible way to incorporate protein into their everyday routines — right from biryanis and bowls to pizzas and burrito bowls.”

Earlier in November, Swiggy and CureFoods together launched EatFit’s exclusive protein menu including dishes such as Signature Beetroot Hummus Buddha Bowls (veg and non-veg), Pro Millet Khichdi, Khichdi Multigrain Pops, Shahi Boneless Chicken Biryani, Italian Chunky Soya Bowl Plus, and Italian Chunky Chicken Bowl Plus.

This 40-day campaign reinforces Swiggy’s continued commitment to expanding the presence of healthier food formats on the platform. With exclusive brand partnerships, curated categories, and city-wide visibility, Swiggy is building one of India’s most accessible high-protein food ecosystems — one campaign at a time.