Tata Soulfull launches Masala Muesli: A game-changer in breakfast cereals, crafted for Indian taste

Hyderabad, 18^th September 2024: Tata Soulfull, a brand from Tata Consumer Products, a leader in India’s ‘better-for-you’ packaged foods market, is excited to announce the launch of ‘Tata Soulfull Masala Muesli’. This innovative product line represents a bold step in transforming the traditional muesli category with a unique savoury twist, to create wholesome, delicious, affordable, and distinctly Indian breakfast and snacking option. Available in two flavors, 'Mast Masala' and 'Teekha Twist', Tata Soulfull Masala Muesli aims to redefine the cereal experience.

The Tata Soulfull Masala Muesli is a pioneering product that blends muesli with a flavourful masaledaar twist. Crafted with the goodness of 16% crunchy millets, it breaks away from conventional sweet muesli options and, offering distinctive flavours in the muesli category. Tata Soulfull Masala Muesli is uniquely designed to be enjoyed with curd, providing a wholesome and satisfying breakfast or snack experience enriched with crunchy millets, wheat flakes, and cornflakes that cater to Indian taste preferences.

The blend of crunchy millets enhances the texture and product profile, providing a high-fibre, wholesome breakfast option. The product is baked, not fried, contains no preservatives or trans fats, ensuring that consumers enjoy a wholesome choice while keeping the Indian taste preferences intact.  In a fast-paced world, consumers increasingly seek convenient yet wholesome options. Tata Soulfull’s new Masala Muesli meets this demand by with a ready-to-eat cereal in two desi flavours.

“Our Masala Muesli is set to be a game-changer in the muesli market. Millets have long been a staple in Indian diets, prized for their health benefits and cultural significance. By infusing this traditional grain with masaledaar flavours, we are not only offering a new taste experience but also honouring the deep-rooted preference for spiced foods in Indian culinary traditions. This approach sets our product line apart from typical muesli options. We are confident that this novel combination in line with our purpose of #ForBetter will attract a broader audience to the muesli category and become a highly popular choice among consumers.”

Rasika Prashant, CMO, Soulfull

Tata Soulfull Masala Muesli is available in two sizes: ₹ 389/- for 500g and ₹ 120/- for 160g (MRP inclusive of all taxes). This new addition to the Tata Soulfull Millet Muesli range is set to add more joy to breakfast and snack times, providing a delicious choice. Tata Soulfull offers a diverse portfolio of cereals and snacks designed to meet the contemporary tastes and needs of consumers. With a focus on affordability and quality, Tata Soulfull continues to lead the way in offering wholesome and tasty food options.

About Tata Consumer Products Limited

Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Its key beverage brands include Tata Tea, Tetley, Organic India, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+. Its foods portfolio includes brands such as Tata Salt, Tata Sampann, Tata Soulfull, Ching’s Secret and Smith & Jones. In India, Tata Consumer Products has a reach of over 263 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has a consolidated annual turnover of ~Rs. 15,206 Crs with operations in India and International markets.

For more information on the Company, please visit the website: www.tataconsumer.com