The Top Trending Nuts in India’s Evolving Snack Culture

Authred article by  Rajeev Pabreja, Chair PR NDFC(I)

India’s snacking culture is rapidly changing as people are moving towards health-driven snacks that balance health with great taste. From superfoods, and multigrain snacks to no-added-sugar treats and baked versions of consumer-favourite snacks, Indian consumers are now being driven towards articulating a way of mindful eating that extends well into their snack cupboard. 

A recent NielsenIQ survey reveals that 63% of Indian consumers are actively seeking healthier snack options, with half of them scrutinising the label to assess the nutritional value. In the past, taste and nutrition tended to be at odds with each other, whereas today, consumers have become much pickier, actively choosing health and wellness without sacrificing flavour. The switch from white to brown bread, the rise in sales of oatmeal and breakfast cereals, and the phenomenal growth of healthy drinks underscore this paradigm shift toward wellness. Nuts of all kinds, fox nuts, and dry fruits have taken the lead role as their emergence as staples in India’s constantly transforming snack culture which has elevated the competitive bar.

Small yet Mighty: Cashews, Makhanas, & Dry Fruits

Of the most desirable options, cashews continue to be a classic favourite. The rich, buttery texture makes them not only a staple in traditional Indian sweets but also a trendy ingredient in contemporary healthy snacks. In addition to deliciousness, cashews boast heart-healthy fats, protein, and minerals such as magnesium and zinc. The popularity of flavoured and roasted cashews, often marinated with spices or herbs, has also helped boost their appeal among snackers seeking flavour without any guilt.

Once limited to religious pujas and uncommon home snacks, Makhanas, also known as fox nuts, have emerged as the ultimate superfood. With their low-calorie but relatively high-protein profile, they are becoming increasingly popular as a guilt-free replacement for fried snacks. Their flaky, crunchy texture and ability to suck up flavors make them an ideal canvas for both sweet and savory preparations. Research suggests that around two-thirds (67%) of Indians have embraced the healthy snack alternative as makhanas have become part and parcel of their snacking regime, both as a tea-time snack and a post-workout nibble.

Nuts and dry fruits such as almonds, walnuts, figs, and raisins are often trusted as they are nutrient-dense, long-lasting, and easy to carry. Almonds — rich in healthful fats and vitamin E — are a popular pick-me-up snack. Walnuts are a darling of the health-conscious; they’re packed with brain-nourishing omega-3 fatty acids. Figs and raisins are known for their naturally occurring sugars and fibre content; together, they are increasingly being used as natural sweeteners in healthy snack formulations. These days, their versatility across granola bars, smoothie bowls, and trail mixes makes them a go-to for many snackers.

In a nutshell, India’s snacking patterns are changing with health awareness, changing taste preferences, and changing lifestyles. Considering how urbanisation would reshape consumer behaviour, it is expected that the demand for healthy yet time-efficient food would only strengthen further. An IPSOS survey suggests that, although 72% of Indians are aware of what their bodies require, a staggering 91% are interested in trying nutritious alternatives when they want to "snack up." Cashews, makhanas, and dry fruits are leading this movement, a delicious combination of nutrition and indulgence. With changing consumer preferences leaning towards clean-label, high-protein, and natural snacks, the nerve-wracking superfoods will be the show-stealer in India’s growing health-bent snack culture