Haldiram’s Honours Indian Armed Forces with a Special Independence Day Offer

Mumbai, August 12th, 2024: Haldiram’s, one of India’s most trusted brands in the culinary landscape, is pleased to launch a special Independence Day offer to commemorate the valour of Indian soldiers and the invaluable contributions of the country's defence forces. Paying homage to the nation's brave defenders, Haldiram's offer will witness all serving and retired personnel of the Indian Army, Navy, and Air Force availing a 15% discount from August 15, 2024, to March 31, 2025. 

This exclusive pan-India offer will be made available at all Haldiram’s restaurants in Mumbai, Pune, Hyderabad, Bangalore, Vijayawada, Valsad, Vapi, Surat, Nashik, Shirdi, Kolhapur, and Kognoli. After savouring the delectable flavours of India at the restaurant, defence personnel will simply need to present their respective identity cards at the time of billing to avail of this special discount, making their dining experience more memorable.

“We, at Haldiram's, believe that the true taste of freedom is best savoured with a sense of gratitude. Our defence personnel are an embodiment of the spirit of selflessness and courage. We hope this small token of appreciation brings joy and sweetness to their lives and reminds them that their sacrifices are cherished and celebrated.”

Neeraj Agrawal, Director of Haldiram’s Foods International Pvt Ltd

Haldiram’s has always prioritised the country's best interests and the well-being of its citizens. While catering to the discerning palates of India’s diverse population, the brand remains steadfast in its commitment to contribute to the nation’s growth. More recently, Haldiram’s extended its mouth-watering menu of snacks and delectable dishes with the addition of wheat-based food items—a testimony to the brand's continued focus on diversity while catering to varied tastes and preferences of its customers, including the health-conscious generation.

Known for its commitment to quality and taste, Haldiram’s takes pride in honouring traditions while evolving to meet changing consumer preferences. Haldiram’s invites the nation’s defenders to experience the magic of diverse flavours this Independence Day. With a commitment to catering to every palate, Haldiram’s offers a tantalizing array of sweet and savoury delights. With their ongoing campaign of  ‘Ab Sab Khayenge’ everyone can enjoy the brand’s new wheat-based menu offering wholesome and delicious options. 

From the iconic Chole Bhature to innovative wheat bread sandwiches,  the newly introduced menu bridges generations and geographies. Through its legacy Haldiram’s aims to indulge everyone with a memorable dining experience with a focus to cater the health-conscious generation.

About Haldiram's:

Haldiram’s Foods Inte­rnational Pvt Ltd is a renowned company brand with a rich legacy spanning over eight decades since 1937. The brand is known for its diverse range of products from Indian Namkeens to snacks, Mithai, Instant Ready-to-Eat Food, and Beverages. Haldirams has now diversified into restaurants in the major metros of Mumbai, Pune, Hyderabad and Bangalore with over 80 restaurants, present in prominent malls and highstreets and catering to both Eat-in & Delivery. It has further extended into a Rail Coach Themed Outlets located at Pune, Bangalore, and Vijayawada in the South and Andheri, Borivali and LTT Terminus in Mumbai.