New Delhi, 15 November 2024 – This Children’s Day, Bikano, the iconic FMCG food brand synonymous with quality snacks, brought smiles to the faces of underprivileged children by celebrating the occasion at Maika Sweet Home Orphanage. As part of its ongoing commitment to community welfare and spreading joy, Bikano took the opportunity to distribute snacks and treats, bringing moments of happiness to children who often miss out on such joys.
The initiative served as a reminder that Children’s Day is not just about festivities but also about ensuring that every child feels valued, loved, and cherished. Bikano’s gesture at Maika Sweet Home Orphanage was in line with the brand’s consistent efforts to support and uplift communities, particularly children from less privileged backgrounds.
Reflecting on the occasion, Manish Aggarwal, Director of Bikano, Bikanervala Foods Pvt Ltd, shared, “Children’s Day is a special occasion to celebrate the joy and innocence of childhood. We wanted to make this day memorable for the children at Maika Sweet Home Orphanage, who deserve every bit of happiness. By sharing our snacks and spreading joy, we hoped to add a little sweetness to their lives. Our efforts go beyond just providing food; we aim to create lasting memories and show these kids that they are cared for.”
Kush Aggarwal, Head of Marketing at Bikano, added, “At Bikano, we believe in the power of community and giving back. Children are the future, and it is our responsibility to nurture them, especially those who don’t have the privileges that many of us do. This Children’s Day, we wanted to bring a little brightness to their day, and it was heartwarming to see the smiles and laughter it brought to the children at Maika Sweet Home Orphanage. Celebrating moments like these is what truly matters.”
The Children’s Day event, marked by the distribution of Bikano’s popular snacks, highlighted the brand's dedication to making a difference in the lives of underprivileged children. By focusing on spreading smiles, the event underscored Bikano’s core value of fostering happiness beyond just its products.
As the event concluded, Bikano’s gesture left behind not only the gift of snacks but also a lasting message that every child deserves love, care, and joyful moments that make their childhood truly memorable.