"From Pitch to Pour: Rock Paper Rum's Journey to Stardom on Shark Tank India!"

Mumbai, 27^th March: In a world where every sip tells a story, Rock Paper Rum emerges as the new protagonist, blending innovation with tradition to craft an unforgettable experience in every bottle. Founded by Lalit Kalani, a third-generation liquor entrepreneur from the industry, Rock Paper Rum has quickly become one of the most appreciated rums by the consumers as well as the industry bartenders. 

Featured on the popular platform of Shark Tank India, Rock Paper Rum also caught the eye of investors and enthusiasts alike, igniting a revolution in the world of premium spirits. Vineeta Singh, entered into a strategic partnership with Rock Paper Rum, made a notable investment of INR 50 lacs on the show, solidifying her belief in the brand's potential. Leading the seed round of INR 4.5crs with a significant investment is Mumbai Angels, along with other marquee investors such as GSF, Anay Ventures, Ekcle Ventures, and Faad Network, marks a pivotal moment for Good Barrel Distillery, the parent company of Rock Paper Rum, propelling its growth trajectory to new heights.

Founder Lalit Kalani not only wowed the investors with his innovative approach to mixology but also shared invaluable business wisdom, revealing the 3 golden rules of doing business in India.: 

" Negotiation is your birthright; follow-up is your duty, and do all of the above with a Smile."  These simple yet profound advice given by one of his close friends has been the very core of Rock Paper Rum's entrepreneurial journey.

Returning to India after living 17 years abroad, Lalit Kalani identified an emerging market for premium, unique-flavored rums. Inspired by his family legacy and a fervor for revitalizing the Indian spirits scene, he launched Rock Paper Rum in October 2022. The brand, dedicated to utilizing the finest ingredients, crafts an irresistible flavor profile with variants like Indian Spiced, Coastal White, Zesty Lemon, Roast Coffee, and Tropical Coconut. 

"We are thrilled to introduce Rock Paper Rum to the market, offering a variety of flavors that elevate every cocktail experience," shares Lalit Kalani. Crafted with the finest ingredients and distilled to perfection, each bottle of Rock Paper Rum embodies the essence of craftsmanship, delivering a bold, lively, and utterly distinctive taste that lingers long after the last sip.

Rock Paper Rum is already available in Mumbai, Goa, Pune, Nagpur and will soon be launched in Haryana, and Karnataka. Post the airing, Rock Paper Rum has also received a lot of appreciation from international markets and other states as well. 

Join us on this extraordinary journey, as we raise our glasses to Rock Paper Rum—an ode to tradition, a celebration of innovation, and a promise of unforgettable experiences.

About Rock Paper Rum:

Rock Paper Rum is a premium rum brand founded by Lalit Kalani, a third-generation entrepreneur. Crafted with a passion for innovation and a commitment to quality, Rock Paper Rum offers a unique range of rums, redefining the standards of rum craftsmanship in India. This handcrafted and small-batch rum maintains its beautifully flavored characteristics with an unyielding focus on quality—a bold, lively, and snappy spirit capturing the essence of India.

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