From Snacks to Spice Blends: Bikano Expands with Swad Anusar's Delectable Offerings

New Delhi, 11th August 2023: Bikano, the renowned brand under Bikanervala Foods Pvt Ltd., is delighted to announce its foray into the Indian Spices category with the launch of its new sub-brand, Swad Anusar. Drawing on decades of culinary expertise and the rich heritage of flavors, Bikano is set to introduce a range of meticulously blended spices that promise to elevate the culinary experience of Indian households.

"We are one of the oldest brands in India, and our taste defines our legacy. Our snacks and namkeen have always been cherished for their unique blend of spices that make them enticing and delicious. This inspired us to expand our horizons and offer the same experience to daily meals. Thus, the launch of our Bikano spices sub-brand, Swad Anusar, comes as a natural progression. We are proud to bring a range of blended spices that add a pinch of zest to every culinary creation."

Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd.

"With Swad Anusar, we are embarking on a flavorful journey, taking Indian spices to extraordinary heights. Our expertise in crafting delicious snacks and namkeen now extends to elevate everyday meals. Through the art of blending, we are bringing the most authentic and unique combinations of spices, a true reflection of our commitment to culinary excellence. At Bikano, we are not only introducing a range of blended spices but also ensuring a marketing extravaganza to connect with our valued consumers, sparking their culinary creativity and delighting their taste buds like never before."

Kush Aggarwal, Head of Marketing at Bikano

Swad Anusar will introduce a range of essential spices for the Indian Kitchen, including Tandoori Masala, Chaap Masala, Kitchen King Masala, Sambhar Masala, Shahi Paneer Masala, Rajma Masala, Kadhai Paneer Masala, Dal Makhni Masala, and Chole Masala.

Bikano plans to source its spices through partnerships with farmers and suppliers to ensure the highest quality and sustainability. The company has always prioritized stringent quality checks and fineness evaluations of spices before procurement.

To ensure the highest level of quality, Bikano will adhere to relevant certifications and industry benchmarks such as FSSAI, ISO, HACCP, and GMP compliance. These certifications highlight

Bikano's commitment to maintaining top-notch production, packaging, and quality management standards.

Swad Anusar spices will be launched at Bikanervala outlets across the country, along with availability on prominent e-commerce platforms. The packaging and branding strategy has been meticulously crafted, with the Bikano logo prominently displayed on the packs to ensure customers of the same premium quality they expect from Bikano. The name "Swad Anusar" aptly captures the essence of the spices, as they are truly designed to be "Taste as Per Choice."

Bikano has planned robust marketing and promotional activities, including ATL, BTL, and digital campaigns, to create awareness and drive sales for its new spices range.

The Swad Anusar spices range will consist of 9 variants, each in a 100g pack size, with prices ranging from Rs 70 to Rs 80.

With its entry into the spices category, Bikano reiterates its commitment to delivering culinary delights that resonate with the diverse palates of Indian consumers. The brand's legacy and expertise in creating delectable flavors are poised to make Swad Anusar a favorite among households, further establishing Bikano as a trusted name in the FMCG industry.

About Bikano:

Established back in 1950, Bikano is one of the foremost packaged snacks brands in the country. Tapping traditionally rich Indian culinary heritage and by way of its unique and signature offerings, it has come to occupy a permanent presence among consumers. What began as “Bikaner Namkeen Bhandar”, a modest tuck shop in Chandni Chowk, has turned into a massive sweet and savouries brand. Today, it has presence in over 35 countries including the UK, USA, Canada, Australia, New Zealand, Asia, Middle East, Africa and the Indian sub-continent. Within the country too, through a well-established distribution network, it maintains its presence at Retail, Modern trade, National and International Stores, Airports, Railways, Government Stores, Military and Police Canteens and Institutions.

Today, Bikano boasts of 5 major production facilities across New Delhi, Greater Noida, Hyderabad, Rai and Yamuna Expressway. Deploying technology to the fullest, Bikano products is packed under ambient conditions through an application called MAP (Modified Atmosphere Packaging). Bikano has been awarded ISO 9001:2000 by UL India Ltd while also being recognized as an HACCP and SQF 2000 CM-certified organization. Its quality standards are also in accord with the FDA’s as well as Australia’s and New Zealand’s regulations.

With a rise in demand for ready-to-eat food, Bikano has also ventured into the RTE segment.

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