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Generation Travel Index, Study of American Travelers Spanning From Gen Z to Baby Boomers
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Travel and Tourism News
28/09/2019
Pressure for the Perfect Pic
Nearly one in two (48 percent) Gen Z respondents report that social media posts inspire them to travel, more than any other age group.
They’re also the age group most likely, nearly one in three (29 percent), to report feeling “pressure” to “post the perfect photo” while on vacation.
Surprisingly, when it comes to posting, Gen Z is only 17 percent likely to post “several times a day”. That increases among other age groups, Generation X is 27 percent likely and Millennials ring in at 26 percent but among Baby Boomers that drops to only 7 percent.
American Pride Varies by Generation
Overall, 57 percent of Americans say they are “proud to identify as a US citizen” when traveling abroad.
More than two thirds (67 percent) of Generation X respondents and nearly two-thirds (63 percent) of Baby Boomers report feeling pride in their nationality. Less than half (49 percent) of Generation Z respondents feel the same.
Nearly four in ten (39 percent) of Millennials report feeling self-conscious about identifying as an American.
Gen Z Travelers Crave Adrenaline, Older Travelers Crave a Hammock
Gen Zers are the most likely group to be “thrill seekers” when they travel.
Nearly one in five (19 percent) say they travel to experience “new, extreme” thrill but as travelers age, the desire for relaxation grows in turn.
Sustainability is Critical, Brand Loyalty is Not
Across all generations, “sustainability” was cited as the most important factor when choosing an airline or hotel, this was according to 52 percent of respondents in the study.
The middle generations – Millennials (57 percent) and Generation X (55 percent) were the two likeliest to consider sustainability the top consideration, though that opinion was shared by nearly half of Gen Z (48 percent) and Baby Boomers (46 percent).
Wifi and Eggs Should Be Free
More than eight in ten Americans (82 percent) expect WiFi to be free when they travel, within a hotel in particular.
WiFi tops the list of hotel amenities that American travelers would be least willing to pay for. The younger the respondent, the less willing they are to pay.
Nearly two thirds (64 percent) of Americans also expect their hotel to give them a free breakfast.
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