Gits Food unveils its new digital campaign ‘Great Khana, No Drama’

National, 30 July 2019: Gits Food Products Pvt. Ltd, the pioneers of convenience food in India, has unveiled three new digital films under their ‘Great Khana, No Drama’ campaign. Conceptualized by Lowe Lintas, the digital films are for the Ready Meals, Cup Poha and Open & Eat products and will be live across YouTube, Facebook and Instagram.

The films narrate three scenarios around challenges faced by today’s youth and Gits products providing an instant solution to make life drama free within seconds. The films aim to successfully establish the ease of consuming their favorite dishes anywhere, anytime.

Commenting on the new digital films, Mr. Sahil Gilani, Director – Sales and Marketing, Gits Food said, “These 3 new films showcase our newer millennial-focused product lines. The digital films are based on real-life situations where Gits delivers Great Khana without any Drama. Moreover, the films also aim to break myths around packaged foods by giving viewers an insight into our technology of preserving without preservatives!"

Gits Food products are available across India in retail outlets, supermarkets, and e-commerce platforms. The brand’s online store, www.gitsfood.com ships fresh products directly from Gits plant!

Agency credits: Team Lowe Lintas

Production house: Bandstand Entertainment Pvt. Ltd.

You can view the TVCs here: Cup Poha · Ready Meals · Open and Eat

About Gits Food:

Gits Food is a legacy in the convenience packaged food segment in India. Established in 1963, Gits pioneered the convenience packaged food segment by being the first company to introduce the

concept of Instant Mixes in India. Since inception, the quality policy, as set by the founders is simple & valuable: “We will not sell what we don’t relish ourselves”. They are not just the pioneers in introducing prepackaged foods but are also amongst the first Food Product manufacturing companies in India to obtain ISO 9001 – 2008 (Quality Standard) ISO 22000 (Food safety).

Over the years, Gits has developed a large number of products within its portfolio including Instant Mixes (Ready-to-Cook), Ready Meals (Ready-to-Eat), and Dairy products. Gits is widely distributed across India & exports to over 40 countries across the globe.