HospiBuz Desk
Technology today is at its peak and is still evolving day by day. We are surrounded by technology but still, there are some areas where technology can be used but we are lacking in identifying it. Talking about hotels, the first hotel website came online 24 years ago. It took many years for other hotels to understand that they need a website for their hotel to showcase their property and services. Many hotels had websites with few bulletins about their hotels which left a vague impression on its guests. Soon the saviour mobile apps for hotels came out in 2009 for some convenience. But here we are in 2019 and now we need to think about the changes which are necessary to be made in technology. Are those decade-old apps updated enough to satisfy our guests completely?
Apps and websites served a better purpose than a phone call or a brochure. They provided much more information but they were never considered a part of the guest experience. This technology was just a way to lead a guest to the hotel. One thing which the hotels need to realize is that guests consider technology in a hotel as a part of their experience. And why not? The website and apps describe the place where they are planning to stay. Technology is much more convenient for them. Even when they are staying in the hotel, bigger the technology better the guest experience. The post-stay surveys are always there on social media and a person always goes through them before choosing your hotel. The digital experience always appeals to the modern guest.
Your offerings and services in the hotel should justify what you are displaying on your website and apps. Complications on your website can drive your guest away because nobody is free enough to waste their time on inconveniences. Technological services have already driven the stakes higher and in the era of such high competition, hotels expect their guest to go through their menu and give orders from the landlines and that too from the restaurant which is downstairs.
Its high time and hotels need to realize that guests should be given access to such technology that orders should be on their fingertips and services on their doors. Guest experience should be on the topmost priority of the hotels. They should think about the tools which they can provide to their guest’s mobiles which are there in their hands all the time. Quick chat system should be given on their mobiles for services like housekeeping, in-room dining and front desk. Multiple languages should never be a problem.
With a good tech and travel experience, guests take along with them memories of travelling and convenient hotel both. Hotel’s ability to deliver services through technology matters a lot. They should expand their area of guest experience with the help of the digital world.