Glenfiddich Redefines Celebrations with a True Taste of Luxury

The World’s Most Awarded Single Malt Scotch Whisky unveils exquisite 23-year-old expression with exclusive variants for Global Travel Retail and sets new standards with airport activations

New Delhi – November 4^th 2019: Glenfiddich, the world’s most awarded single malt scotch whisky, released its latest innovation to be added to the family-run distillery’s prestigious collection of aged single malts – Glenfiddich Grand Cru. An exclusive expression that’s been matured for 23 years and finished in rare French cuvée oak casks, it blends the finest flavours from Scotland and France, to create a true taste of luxury to celebrate with others.

Grand Cru is the only Glenfiddich single malt to undergo this exceptional finishing in French cuvée casks that once contained the liquid that goes on to become some of the world’s most extraordinary sparkling wines. The remarkably rich whisky, already intense in flavour thanks to long maturation in American and European oak casks at the Glenfiddich Distillery, is further bolstered with extra intensity from rare French cuvée casks.

Glenfiddich Malt Master, Brian Kinsman, commented: “Breaking category conventions once more, this unusual collaboration presented an exciting opportunity to create a spirit that further elevated our unique Glenfiddich style. We experimented with the maturation time and hand-selected the right balance of 23-year-old Glenfiddich casks out of our unique collection of old age malts. The further influence from the oak of the French cuvée casks added an extra layer of complexity thanks to the liquid they once held. Marrying the best of both worlds, the final liquid presents an exceptional finesse and is a special tribute to each cuvée cask the malts were finished in.”

Global Glenfiddich Brand Ambassador, Struan Grant Ralph, said: “This new whisky exemplifies the brand’s passion for pushing Scotch whisky boundaries, looking beyond the world of whisky to create exquisitely flavoured liquids.”

The sleek black glass bottle with its gold Glenfiddich Grand Cru print and evocative golden closure are presented in an opulent black box featuring a sparkling golden firework design, created to emanate the spirit of celebration and the true taste of luxury contained within.

In recognition of the travel retail sector’s importance –WG&S is partnering with Duty Free Shops for a one-month travel retail exclusive of Glenfiddich Grand Cru at Delhi and Hyderabad duty free outlets. Created for the non-conformists, interactive elements will draw shoppers to learn more about this brand-new whisky.  

The new whisky went live through all other airports from October 1st. To create a point of difference for travellers, a 75cl 43% abv exclusive variant has been created for DFS, while a 70cl 43% abv exclusive variant will be available through its other valued GTR partners.

Comments WG&S GTR Managing Director Ed Cottrell: “In Global Travel Retail we are continually striving to keep the offer innovative, fresh, exciting and qualitative. By offering exclusive variants for GTR we continue to meet our customer’s needs for ‘differentiation’ to domestic markets.”

“But where the industry will see a difference is with the activational support which is unlike anything done before by William Grant & Sons. We’ve taken cues from the fashion and beauty industry to develop concepts that combine an amazing sensorial experience for consumers with interactive features that exude luxury and create a true sense of celebration and occasion in keeping with the DNA of Grand Cru.”

Alongside India, the global campaign includes activations across key International airport locations including Singapore, Hong Kong, Seoul, Kuala Lumpur, Taipei, Tokyo, Auckland, Melbourne, Sydney, Delhi, Hyderabad, Dubai, London, Paris, Edinburgh and New York.

Price: INR 17600 approx.

Availability: The Glenfiddich Grand Cru is now available at Delhi Duty Free at IGI Aiport, New Delhi and Hyderabad Duty Free at Rajiv Gandhi International Airport, Hyderabad

ABOUT GLENFIDDICH, INDIA

Glenfiddich is a single malt whisky owned and produced by William Grant & Sons Distillers Limited, an independent family-owned distiller founded by William Grant in 1886 and still controlled by the fifth generation of the family. Glenfiddich has gained a reputation for supporting the creative arts in India with various initiatives including the annual Artists in Residence award and World’s Most Experimental Bartender programmes. Click on www.williamgrant.com for more information on the Company and its brands.

ABOUT WILLIAM GRANT & SONS AND GLENFIDDICH

William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch Grant’s® as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Milagro® Tequila and, most recently, Tullamore D.E.W Irish Whiskey.