Glenmorangie launches an all new single malt whisky “made to mix”

National, March 2022: Glenmorangie releases a new single malt Scotch whisky specially made for mixing. Crafted in consultation with top global bartenders, X by Glenmorangie’s sweeter, richer taste is perfect for tall, simple serves, which promise to refresh the way single malt whisky is enjoyed.

Glenmorangie’s whisky creators are endlessly imaginative in their quest to dream up delicious whiskies. And, make their more delicate, fruity spirit in Scotland’s tallest stills, and age it in the world’s finest casks. In pursuit of new flavour combinations, Glenmorangie has crafted the perfect single malt whisky for mixing.

To achieve the whisky’s wondrous cascade of taste, the creators drew from the brand’s epic array of casks. Hence, bringing to life a freewheeling single malt, with swirling aromas of pear and vanilla setting the stage for rich orange sherbet and fudge. This versatile single malt offers a rich taste that not only complements, but also cuts through all manner of mixers, for delicious drinks.

To inspire mixing, Glenmorangie has designed a series of refreshingly simple serves – each needing just 2-4 ingredients and easy to make at home using X by Glenmorangie. They include takes on familiar classics that are easy to prepare even at home (Glenmorangie X Tonic, Glenmorangie X Cola) and swizzle-style drinks for fun-filled occasions, (Glenmorangie X Brunch, Glenmorangie X Date Night, Glenmorangie X Karaoke Party and more). X by Glenmorangie is wonderful mixed with any flavour you choose.

Dr Bill Lumsden, Director of Whisky Creation, The Glenmorangie Company said, “X by Glenmorangie came from our dream of creating even more flavour possibilities, with a single malt that’s made to mix. Consulting with top bartenders, we crafted this sweeter, richer single malt for all those enjoying mixing at home.

“Luscious with vanilla and pear, succulent orange and honeysuckle, all drizzled with chocolate fudge, X by Glenmorangie is perfect paired with a favourite mixer. So, whether you’re planning a brunch or a date night or want to experiment with your own flavour combinations, this whisky will bring your drink the x-factor!”

Commenting on the new launch, Smriti Sekhsaria, Marketing Head, Moët Hennessy India said, “We are delighted to introduce our consumers in India to the most versatile single malt made for mixing- X by Glenmorangie. There is a growing segment of individuals in India today that are adventurous and taste curious. They enrich their palates with offerings that allow them to elevate their drinking experience. X by Glenmorangie will appeal to this new generation of drinkers who might not have previously considered the delights of single malt whisky, and are curious to experiment with the flavour possibilities it inspires.”

X by Glenmorangie is available in select retail outlets across various cities in the country.

The recipes can be found on www.glenmorangie.com and on the single malt’s social channels.

About X by Glenmorangie

X by Glenmorangie is bottled at 40% ABV

This lusciously free-wheeling whisky has succulent aromas of pear, vanilla and honeysuckle and oranges. They set the stage for an extravaganza of flavour, from swirls of orange sherbet to bursts of creme brûlée drizzled with chocolate fudge.

RRP: INR 4971 (Mumbai)

About X by Glenmorangie serves:

Designed to complement all kinds of occasions, and to inspire people to experiment with their favourite mixers and garnishes at home, these serves are easy to make, using only 2-4 ingredients. Most are served tall, over crushed ice in the style of a ‘swizzle’ drink. And there is no need for specialist equipment: they can be mixed as easily with a butter knife as with a bar spoon. Three serves (Glenmorangie X Tonic, Glenmorangie X Sangria & Glenmorangie X Peach), will be showcased on a neck tag accompanying the bottle. More serves will be revealed when drinkers scan a QR code and can also be found at www.glenmorangie.com. Their recipes can be found in the accompanying document.

About Glenmorangie:

Glenmorangie’s Highland whisky makers use endless imagination and five key ingredients – wood, water, barley, yeast and time – to dream up delicious single malt whiskies. Known as the Distillers of Tain, they’ve been honing their craft for more than 175 years. In Scotland’s tallest stills, whose necks are as high as a giraffe, they produce a delicate and fruity spirit, ripe for experimentation. Led by Director of Whisky Creation Dr Bill Lumsden, this crackerjack crew are on a mission to bring new flavours and possibilities to the world of single malt.

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