Glenmorangie launches ‘Taste The Difference’, a multi-sensorial experience into the brand

Master Distiller Dr. Bill Lumsden introduces Glenmorangie SPIOS, the 9th release of the Private Edition series in India

New Delhi, September 25, 2018, Glenmorangie, the single malt scotch whisky introduced ‘Taste The Difference’ a unique immersive experience which culminated into the launch of Glenmorangie SPIOS the 9th release in its Private Edition series in the capital today. The evening also marked the presence of Dr. Bill Lumsden, The Glenmorangie Company’s Director of Whisky Creation, Distilling & Whisky Stocks in India. Dr. Lumsden, the driving force behind Glenmorangie and Ardbeg’s acclaimed whisky creation, has been hailed as Distiller of the Year for the second time at the prestigious International Spirits Challenge.

His presence in India was marked by a carefully curated evening that opened doors to whisky lovers to enlighten taste buds and educate noses at The Horizon Plaza, Gurugram. ‘Taste The Difference’ led into a state-of- the-art presentation which represents new standards in experiencing the single malt with its master creator. Consumers were taken through a journey right from discovering the brand’s heritage to its cask collections, and finally unveiling Dr. Bill Lumsden’s Secret Chamber with his pioneering innovations. It also saw the launch of the Glenmorangie SPIOS, the ninth release in the Highland Distillery’s acclaimed Private Edition series, and the house’s first single malt scotch whisky fully matured in American ex-rye whiskey casks.

Delighted on visiting India and launching Taste The Difference, Dr. Bill Lumsden, Director of Distilling, Whisky Creation & Whisky Stocks at Glenmorangie said, “Glenmorangie’s Taste The Difference is a unique and immersive experience where you can learn all about Glenmorangie. It is also an opportunity for me to connect with Indian consumers, to share the secrets of Glenmorangie and launch the latest Private Edition SPIOS. I have always loved American rye whiskey’s spicy character, and I believed our Distillery’s smooth house style would perfectly complement the nuances of ex-rye casks in SPIOS. Given how passionate Indians are about their whisky consumption, I hope connoisseurs and collectors will enjoy this latest innovative release in our Private Edition – a single malt whisky which is unmistakably Glenmorangie, yet exquisitely different.”

Speaking about this new era of innovation, Stephane de Meurville, Managing Director Moet Hennessy India said, “Glenmorangie is a ground-breaking single malt scotch whisky, wonderfully complex and exceptionally smooth. We are among the pioneers of extra-maturation, and continue to keep pushing the boundaries of wood finishing. To celebrate this, we have launched ‘Taste The Difference’, a forward-thinking experience from the Glenmorangie maison which elevates the consumer understanding about the brand in India. Being among the leading markets for Glenmorangie in Asia today, ‘Taste The Difference’ presents us with an opportunity to enhance our consumer engagement by setting new benchmarks in this market.”

Introducing the exclusive experience format in India, Neha Mansukhani, Senior Marketing Manager, Moet Hennessy India said, “We are thrilled to have Dr. Lumsden, a pioneer of whisky with us to launch ‘Taste the Difference’ an immersive concept for consumers and connoisseurs who are constantly exploring the world of single malts. It is important for us to have the Indian consumer connect with the story behind the brand through this sensorial journey into the brand’s ethos. This further supports our vision of Glenmorangie to be the most inspiring and respected single malt whisky in India.”

About Glenmorangie Ninth Private Edition - SPIOS

Spirit’s elegant past inspires the rare sophistication of Glenmorangie Spìos. The Glenmorangie Private Edition for 2018 is eagerly anticipated by connoisseurs; Glenmorangie Spìos exhibits a sophistication and subtle spice inspired by American rye whiskey’s golden era. Glenmorangie’s first single malt whisky fully matured in American ex-rye whiskey casks has been revealed as the ninth release in the Highland Distillery’s acclaimed Private Edition series.

With its uniquely savoury and full-bodied character, Glenmorangie Spìos (Scots Gaelic for ‘spice’ and pronounced ‘spee-oss’) perfectly recalls the glittering heyday of American rye whiskey. In the early 20th century, rye was feted at the country’s most prestigious saloons, where its distinctive, spicy style inspired classic cocktails such as the Old Fashioned and the Manhattan. But, over time, the spirit fell from favour and slipped into obscurity, where it would remain for years to come. In the late 1990s, as Dr Bill Lumsden, Glenmorangie’s Director of Distilling, Whisky Creation & Whisky Stocks, travelled to the U.S., the rare cinnamon and clove notes of this scarce whiskey caught his imagination. Aware that a spirit of Glenmorangie’s renowned smoothness could invite rye’s subtleties to shine through in a way that many others would not, he determined to one day bring a hint of American rye whiskey’s bygone elegance to the Distillery’s renowned Private Edition.

About Glenmorangie

Glenmorangie Single Malt Scotch Whisky originates in the Scottish Highlands where, at the Glenmorangie Distillery, it is distilled in the tallest malt whisky stills in Scotland for a purer spirit, expertly matured in the finest oak casks for great depth, and perfected by the Men of Tain, who have passed their skills down the generations, often from father to son. These select craftsmen go to unseen lengths to ensure that Glenmorangie is made in the same unhurried, uncompromising way as it always has been. The Distillery was founded in 1843 and is renowned as a pioneer in its field, uniting tradition with innovation.

Responsible Drinking

The Glenmorangie Company advocates responsible drinking and suggests that drinkers enjoy Glenmorangie whiskies in moderation and in line with recommended daily guidelines for alcohol consumption.