Haldiram's Launches New Wheat-Based Dishes in Key Cities with its 'Ab Sab Khayenge' Campaign

National, July 15, 2024: Haldiram’s, one of India’s most trusted brands in the Indian culinary landscape, has launched its innovative wheat menu. Featuring a variety of delicious wheat-based dishes, the new menu is sure to thrill foodies with its focus on diversity and catering to varied taste preferences. The new menu is launched with the exciting “Ab Sab Khayenge” campaign, encouraging everyone to relish the rich flavours of Indian food with the nutritional benefits of wheat. The wheat menu is available at Mumbai, Pune, Hyderabad, Bangalore, Vijayawada, Valsad, Vapi, Surat, Nashik, Shirdi, Kolhapur, and Kognoli outlets.

With a diverse range of flavorful and tempting dishes to choose from, Haldiram's has always been at the forefront of celebrating Indian cuisine. It offers a variety of meals, from classic favourites to modern inventions that highlight the adaptability of wheat. Delicious options on the wheat menu include Chole Bhature, Pav Bhaji, Batata Vada, PaniPuri, and two varieties of wheat bread sandwiches which are Corn & Spinach, and Paneer Tikka.

“We are excited to present our Wheat Menu, which demonstrates our dedication to providing a variety of wholesome menu selections. Good food should be enjoyed by everyone, and we are thrilled to provide this experience to our guests with our 'Ab Sab Khayenge' campaign.” 

Neeraj Agrawal, Director of Haldiram’s Foods International Pvt Ltd

Known for its commitment to quality and taste, Haldiram’s has been a household name for decades, offering an exceptional range of snacks and delectable sweets/mithai delights. The brand strives to honor tradition while evolving to meet changing consumer preferences. Haldiram's invites everyone to join the 'Ab Sab Khayenge' campaign and explore the delightful flavors of the new wheat menu. Whether you are a fan of traditional Indian cuisine or looking to try something new, the wheat menu has offerings to satisfy your cravings.

About Haldiram's:

Haldiram's, Haldiram’s Foods International Pvt Ltd is a renowned company brand with a rich legacy spanning over eight decades, it is known for its diverse range of products from Indian Namkeens to snacks, Mithai, Instant Ready-to-Eat Food, and Beverages. Haldiramshas now diversified into restaurants in the major metros of Mumbai, Pune, Hyderabad and Bangalore with over 80 restaurants, present in prominent malls and highstreets and catering to both Eat-in & Delivery. It has further extended into a Rail Coach Themed Outlets located at Pune, Bangalore, Vijayawada in the South and Andheri, Borivili, and LTT Terminus in Mumbai.

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