Happy Holi: How about pairing your favorite Gujiyas with a pint of chilled beer?

The fun and colorful festival of Holi also marks the onset of summer, are you all ready to welcome the  season with its best friend? a pint of beer! 

2022 is the year of celebrating the new normal. After two years   of highs and lows everything around us has transformed and how,  then why are we still sipping the age-old thandai on Holi? This  year bring the spark in your Holi parties with a twist and replace  that jug of thandai with pitchers of beer!  

Holi is full of delicacies that we all indulge in, the most common  being the most versatile Indian desserts – Gujiya. This flaky, rich  dessert is the essence of Holi and goes well with anything and  everything. But have you ever tried pairing your Gujiya with a  chilled glass/pint  of beer? If you haven’t, we say now is the time to try this  deadly combination. A pint of chilled hoppy beer paired  with the sweetness of Gujiya is no less than a treat to your  tastebuds.  

Flavors have become an important factor in driving the  love for, and consumption of, beer. Consumers today are  far more adventurous and willing to try new flavors. Beer is a generational product category, and for this  generation, beer means a different flavor and a different  experience for each occasion. This understanding of  consumer preferences has helped beer brands like to  build a strong connection with consumers. 

Not only for its cooling effect and its soothing flavor, beer  is also the preferred choice nowadays as it is a healthier and more responsible alcohol as compared to  hard liquor. The low alcohol content in it vouches the population towards responsible drinking and  decreases the chances of harmful social outcomes, making beer a better alternative to hard liquor. It is  also known to be less harmful to the health as beer is an  all-natural alcohol; it is not made from preservatives  and is only processed, which makes it a much smarter  choice.  

So, this year, celebrate a boozy yet responsible Holi with  chilled beer, sweet Gujiyas, lots of colour and your  family and friends.

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