Hard Rock Cafe Leads Historical Ride and Charity Drive, Uniting Cyclists for a Cause

Pune, India (29 April 2024): Hard Rock Cafe (HRC) spearheaded a partnership with Weekend Riders, in collaboration with Feed Forward, an initiative orchestrated by the ‘With Love Charitable Foundation’, to engage with the food industry and extend support to those in need. Enthusiastic cyclists and history buffs, all rallied under the HRC banner, set out on a ride to explore Pune’s famous historical sites.

The event aimed to uplift the underprivileged in the Magarpatta community. Over 70 dedicated cyclists from Weekend Riders participated, showcasing a unified dedication to social responsibility and community welfare.

“This collaboration underscores Hard Rock Cafe’s commitment to making a tangible difference in the lives of those in need. It’s a privilege to be part of such impactful work, leveraging our resources and unwavering dedication to foster positive change. Together with Feed Forward, HRC stands committed to alleviating food insecurity and advocating for marginalized communities, embodying our shared ethos of compassion and social responsibility.”

Nidhi Desai, Head of Marketing, JSM Corporation Pvt Ltd. 

“We are privileged to be a part of this initiative. Our mission is to organise surplus food from the food industry and serve it to the marginalized communities, through volunteer efforts to make a meaningful impact.”

Dimple Somji, Founder of With Love Charitable Foundation, 

Feed Forward, led by With Love Charitable Foundation, endeavors to combat food waste while providing nourishing meals to those in need. Through this partnership, HRC showcases its dedication to addressing food insecurity and promoting a more equitable society.

About Hard Rock®:

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 290 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 87,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored by J.D. Power’s North America Hotel Guest Satisfaction Study as the number one brand in Outstanding Guest Satisfaction for two consecutive years, and among the top Upper Upscale Hotels for four consecutive years. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021, and has since been honored threefold. Hard Rock was also honored by Forbes among the World’s Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. Hard Rock International currently holds investment grades from primary investment rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International

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