Heineken presents the Sisterhood Soiree- an Initiative by India Nightlife Convention and Awards

Mumbai, Thursday 8th March 2019: Sisterhood Soiree is an initiative by India Nightlife Convention and Awards to recognize and empower women in nightlife and hospitality. The event will be hosted at themuch-toutedd Lord of the Drinks at Kamala Mills on 7Th March 2019. The soiree will be the first platform specifically designed to bring female industry leaders and aspiring women under one roof with an ultimate aim to increase female participation in the industry. With women contributing a substantial amount at every level in the nightlife domain, it is imperative to bestow recognition and allow this energy to transform the hospitality sector. The Sisterhood Soiree, an event hosted by women, for women and of the women will be hosted for the same reason. It will take place in Mumbai followed by Delhi and Bengaluru.

The India Nightlife Convention and Awards (INCA), the intellectual joint project of Aman Anand and Riyaaz Amlani has made a splash ever since its conception in 2016.Ever since its launch, INCA has strived to make the night life a better experience in India. It has ushered in a new age of bar and party life by introducing better and fresher encounters for its key demographic. INCA has been doing the same by creating a great information exchange platform that lets the experts around India meet and recognize potential brands and new talent.

On this Aman Anand, Director,INCA and Kickstart Entertainment commented “With an aim to encourage equal partnership of women in the nightlife industry, the whole execution of Sisterhood Soiree has been taken by a team of women right from event management, bartenders to bouncers acknowledging and promoting the women workforce of the industry”

Furthering the cause of INCA and in recognition of the massive talent pool in the nightclub Industry, Mr. Rahul Singh, the President of NRAI (National Restaurant Association of India) states that “With Sisterhood Soiree, we aim to build an interactive platform for the women in the hospitality and nightlife who play an integral part in the growth of the industry. With Indian women chefs like Garima Arora being recognised internationally, it’s a great initiative started by INCA.

Women offer a crisp perspective to the plethora of services under the bar and nightlife industry. Bartending, DJ, Media and Events, Food, Live Bars etc have women pioneers that have radically changed the business. Sisterhood Soiree, an event first of its kind will host panel discussions with women who have made strides in the business followed by a party also managed by women.

On this Riyaaz Amlani, Co-founder of INCA and CEO & MD of Impresario Entertainment and Hospitality Pvt Ltd says, ''Countries like US and UK have mandates where they need to have a specific percent of their workforce as women under equal opportunity employment. Initiatives like the Sisterhood Soiree are an inspiration for those who are looking at venturing into the hardcore and demanding industry of Hospitality and Nightlife".

On the association of Heineken, Gurpreet Singh, Divisional Vice President, Marketing, “We at United Breweries are extremely excited to have Heineken as the title partner for this first of its kind event which is unique, fun and engaging. As the sponsors for a progressive concept like Sisterhood Soiree we aim to break the barriers of gender inequality in our industry. We strongly believe that this is the first step towards a much-needed gender-neutral nightlife scenario"

The Sisterhood Soiree stands to empower, encourage and nurture the women in the nightlife and hospitality industry. It is also a special step taken by INCA to ensure safety of Women in the nightlife industry. The same will be displayed by managing the event with the help of female bouncers, courtesy of corporate security giant, TOPSGRUP. The Sisterhood Soiree is just the first phase in the direction of a balanced nightlife in India. A sentiment echoed by event and media female monarch like Tanya Swetta, Founder & JMD at id8 Media Solutions who believes in equality in every aspect of work. With the likes of other boss lady like Sophia Sinha, of Chandon this event is sure to be a stellar success.

This event will be segmented into 3 panel discussions that highlight the major services under the bar and nightlife in India.

PANEL- 1

This will include an in-depth discussion on the trends and challenges in the Food and beverage part of the hospitality. Moderated by Shatbhi Basu - Director - Creative Consultants - STIR Academy of bartending, the speakers will include an eclectic mix of experts like:

* Gauri Devidayal - Partner, Food Matters India Pvt. Ltd

* Anuroopa Banerjee Gupta - Head Chef at oi kitchen & bar

* Bhargavi Naidu - Head of Institutional Sales United Breweries Ltd.

* Sophia Sinha - Senior Marketing Manager (Head Marketing for Chandon, Hennessy and Still Wines)

PANEL -2

This panel will focus its discussion on the Media and Entertainment side of the nightlife. The most demanding side of the business, this discussion will make sure to give a clear insight into the future of bar life hospitality in India. Moderating the panel would be MAE- RJ and Podcast along with: .

* Gitika Aggarwal – Partner, Neo Juris

* Aneesha Kotwani - Founder WAVELENGTH

* Shibhani Dandekar - Actress/Singer/Host

* Romi Purkayastha - Food Jockey, Writer & Events Curator

PANEL -3

This panel will be about the most nebulous part of the business. The mixed bag of services which makes the entire bar and nightlife experience such a rage in India. The women in the mix panel will be moderated by Manasi Scott

* Amninder Sandhu - Executive Chef at Arth Restaurant & Lounge

* Riva Babbar – Photographer

* Shatbhi Basu – Director, Creative Consultants -STIR Academy of Bartending

* Tanya Swetta - Founder and JMD, id8 media solutions

* Sweta Mohanty – Marketing & PR Manager at Aspri Spirits

About INCA

The India Nightlife Convention & Awards annually brings thousands of industry professionals from the on-premise and beverage community to discover new products & trends in the industry. First ever platform which is B2B specific and aims at bringing change in the Nightlife fraternity together. It is a 2 – Day Convention for attendees from the bar and the nightlife industry across the country. It brings all the stake-holders of nightlife under one roof to create a more vibrant nightlife in India. It offers a platform to understand, appreciate and interact with the best people in the nightlife sector. International night mayors gracing the event with their presence and sharing insights on the Nightlife policies worldwide

About Sisterhood Soiree

INCA welcomes the Sisterhood of Nights across the 4 cities of India. It is an initiative taken to encourage equal partnership of women in the Nightlife Industry becoming an integral part of the Nightlife fraternity and coming together to create a one of a kind events. We intend to welcome the female influencers from the Nightlife fraternity along with their friends/relatives and to celebrate a fun evening with us. The uniqueness of this evening is that the entire staff attending to the guests in any capacity would be led by women Bouncers, Waiters, Bartenders, Performers etc.. The event would be across 4 cities namely Mumbai, Delhi & Bangalore with INCA Presence to promote safe nightlife.