India, February TBC, 2022 – Hilton India launches a brand-new additional menu – Aayush, a sustainable health-focused vegetarian menu that brings back traditional Indian recipes rich in nutrients, low in calories and with natural healing properties. It will be available in all properties across India, curated by the culinary team in Hilton. Aayush is a concept that puts flavour and health together on the table, keeping in mind the rising desire of consumers for healthy food options and mindful eating choices.
As more and more consumers are exploring sustainable food choices, it is important to offer a sustainability based menu across all dining options. Aayush is a mindful creation that focuses at offering a healthier option, aimed at rejuvenating, purifying, and restoring inner strength of the body.
, "We at Hilton are amongst the pioneers in India to bring wholesome and mindful food options alongside our regular menu. It is part of our continuous endeavour to support the growing appetite for sustainable dining. In the past, our association with Wakao foods was welcomed by our guests for its innovation, sustainability, and deliciousness. Now with Aayush, we want to expand and cater to our conscious consumers with a satisfying meal, making dining out at any Hilton brand across the country a friendly and reliable experience.”
Mr. Prashant Kulkarni, Director F&B, India-Hilton
"Aayush is a contemporary celebration of our ancient Indian food combinations and flavours that perfectly blends with the shift towards plant-based alternatives, vegetarianism, and vegan diets enduring to be dominant trends in 2022. The menu includes immunity-boosting dishes like "Moringa Saaru," a drumstick soup from Southern India that is full of potassium, vitamin C, and other essential nutrients.”
This one-of-a-kind menu is Hilton’s venture into re-popularizing ancient Indian ingredients and superfoods through an array of starters, main courses, and desserts—guests can savour dishes like Tulsi aur Jau ka Shorba, Kapalanga Thoran, Kathal Sukka, Malabar Nadaan Curry, Vegan Quinoa Kheer, and Turmeric Latte, among others.
According to Ayurveda, food has a great influence over one’s overall wellbeing, with people across the globe switching to Indian alternatives for foods and superfoods. The Aayush menu is a step towards encouraging people to adapt to a lifestyle change with healthy and clean eating and processes that are connected to the roots of ancient India.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,700 properties and more than 1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2021 World’s Best Workplaces list, and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. In 2020, Hilton CleanStay was introduced, bringing an industry-defining standard of cleanliness to hotels worldwide. Through the award-winning guest loyalty program Hilton Honors, the nearly 123 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
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