Hilton launches tailored programme for Indians group travellers visiting Europe


Spurred by rising Indian footfall in European destinations, hotel chain HiltonNSE -3.12 % has launched a unique programme called Namaste for Indian travellers catering to destination weddings, corporate meetings and events and Bollywood shoots.

Hilton said the programme has been designed to deliver a truly tailored experience for groups travelling from India to Europe and includes incentives like permissions to bring your own cooks, flexible cancellation policies, complimentary suites for brides and grooms on their weddings.

Approximately 25 million Indian tourists currently head overseas for professional or personal reasons. Europe commands an estimated market share of about 20 % of all Indian outbound departures. The UN World Tourism Organization (UNWTO) alone predicts that India will account for 50 million outbound tourists by 2020.

“Huge population, rising incomes, improving infrastructure, among others – offer a strong growth opportunity. India is one of the biggest growth markets, with Indians now preferring luxury and overseas stays with their improving financial status,” said Fiona Robson, senior director of sales operations, Europe at Hilton.

She further added, “We pride ourselves in understanding the needs of our Indian guests and ensuring that we deliver a truly memorable stay; this precisely is the thinking behind our “Namaste” programme, our uniquely designed programme for group travel.”

Indians are now inclined to explore offbeat destinations and therefore Hilton is looking to cater to Indian groups opting to travel to destinations like Malta, Budapest, Cologne, Baku, besides frequent destinations like Vienna, Prague, and London.

RemcoNorden, General Manager at the Hilton London Metropole, said, “2019 is seeing some fantastic demand owing to the Cricket world cup with matches happening all over the country and Indian groups still wanting to stay in London.

The hotel is looking forward to welcoming many Indian guests given the close proximity to the ground. We understand the culture, the need for personal relationships, the importance of authentic Indian food and the need to provide flexibility with regards to visas,” he added.