Recap of the hospitality industry's advancements in 2024

“As we reflect on 2024, it is evident that the hospitality industry has undergone significant advancements, shaped by a combination of innovation, sustainability and evolving guest expectations. One of the most notable trends this year has been the accelerated adoption of technology. From AI-driven personalization to seamless automation in guest services, technology has redefined the way we engage with guests. At The Fern Hotels & Resorts, we have embraced these innovations to enhance operational efficiency while delivering truly customized experiences for our guests. Sustainability continues to be at the forefront of industry development. Hotels are increasingly prioritizing eco-friendly practices, from sustainable building designs to waste reduction and energy conservation efforts. At The Fern, our commitment to responsible tourism has always been integral to our ethos and it is heartening to see that sustainability is becoming a central focus across the sector. With the growing demand for eco-conscious travel, the hospitality industry is taking meaningful steps toward minimizing its environmental impact.

Another defining trend has been the shift toward wellness and experiential travel. Today’s travelers are seeking more than just luxury—they are looking for holistic experiences that nurture their well-being and connect them with local cultures and nature. The rise of workations and extended stays further reflects this shift, as people increasingly blur the lines between work and leisure. Thus, 2024 has been a year of transformation, with technological advancements, sustainability and guest-centric experiences shaping the industry's future. As we look ahead, we remain focused on innovating and adapting to these trends, ensuring that we continue to lead with excellence in every aspect of hospitality."

Suhail Kannampilly, Managing Director, The fern Hotels & Resorts

The hospitality industry in 2024 has witnessed a significant shift, with travellers increasingly seeking efficiency and convenience without compromising on quality. As IHG’s largest and fastest-growing brand, we at Holiday Inn Express continue to lead by offering smart, simple stay solutions. Our commitment to providing a hassle-free, value-rich experience has resonated with on-the-go travellers who need reliable and comfortable stays during their journeys, especially business trips. This year, Holiday Inn Express has witnessed tremendous growth and achieved key milestones, including expanding our footprint in key markets and enhancing smart offerings to cater to the evolving needs of our guests.

Looking ahead to 2025, we anticipate the continued rise of hybrid work and flexible travel, with an increasing demand for cost-effective yet comfortable accommodation. Technology-driven innovations, such as seamless express check-ins and high-speed complimentary Wi-Fi services, will be pivotal in shaping the future of the hospitality sector. We are excited to explore these opportunities and further solidify our position as a leader in the midscale segment.

However, we recognise certain challenges ahead. Geopolitical issues may or may not create headwinds that could impact the industry. Additionally, attracting the right  talent and to retain the same, and changing travel patterns remain key concerns. Attracting the right talent is particularly critical for us, and we are taking proactive initiatives to address this by implementing measures aimed at attracting and retaining the best professionals to support our growth and deliver exceptional guest experiences.

Despite these challenges, we are confident that with our consistent service, thoughtful design, and unwavering focus on guest satisfaction, we are well-equipped to meet the demands of the coming year.

Vaibhav Jain, Regional General Manager - SWA, Holiday Inn Express