Hopped Mead Hops its Way to Goa: Asia's first Meadery - Moonshine launches new mead flavour 

Also introduces Sidr Honey - Pure single varietal honey sourced directly from beekeepers of Rajasthan

India-wide release, 17 May 2022: After the successful launch of ‘Hopped Mead’ and its resounding success in Maharashtra, Moonshine Meadery—Asia’s first-ever meadery—now brings this brand new mead to Goa! Alongside the launch of this mead, the brand also introduces ‘Sidr Honey’ - pure single varietal honey sourced directly from beekeepers - under its Moonshine Honey Project, in a bid to offer quality honey to patrons.

Moonshine incessantly endeavors to go beyond limits when it comes to offering the finest meads to its customers. The brand carries on this tradition with its newly launched, first-of-its-kind, limited edition ‘Hopped Mead’ crafted with Multifloral Honey and a blend of Amarillo, Mandarina, Magnum, and Citra hops. This mead is delicious and zesty with a slightly bitter aftertaste. The mild sweetness of the Multifloral Honey (sourced from the Moonshine Honey Project) is followed by the fruitiness of the Citra, Mandarina, and Amarillo hops, finishing with a lingering bitter flavour from the magnum hops as it warms up a little!

“At Moonshine, we love experimenting with various ingredients to bring unique and delicious twists to meads that cater to everyone’s tastes. Our Hopped Mead, an outcome of this experimentation, has the bitterness and hoppiness of an India Pale Ale but without all that bloating that gluten brings. And after its successful launch in Maharashtra, we are pleased to launch it in Goa as well!”

Nitin Vishwas, Co-Founder of Moonshine Meadery

Explaining the rationale behind The Moonshine Honey Project, Rohan Rehani, Co-Founder of Moonshine Meadery, shared, 

"The Moonshine Honey Project is our way of telling our customers that the honey used in our meads is exceptional, sourced directly from beekeepers. So we are giving you an option of buying the honey from us and you'll experience for yourself that it is of the finest quality, fulfills its promise of 100% purity and is responsibly sourced."

Elated at Sidr Honey’s debut, Rohan also added, “This beautiful single varietal honey is generated by bees when they pollinate the blossoms of Jujube trees, which are mostly found in Rajasthan and flower for only 20 - 30 days per year. The honey tastes floral and has a creamy texture with butterscotch undertones, and we're sure our customers are going to love it.” 

Moonshine’s mead label designs have always been unique, acting as a dedicated space for a varied bunch of indie artists and designers to showcase their craft and passion. The brand’s Hopped Mead label has been designed by Sneha Dasgupta, where she highlights the peculiar shape of the hops with a fresh, summery vibe. The framework and the bright colour palette of the label transport you to an ethereal atmosphere, making it feel like a delightful evening.

About Moonshine

Established in 2018, Moonshine Meadery is Asia’s first meadery that brings back the Ancient Royal Drink - Mead in refreshing modern avatars. Made by fermenting ethically-sourced, pure honey with various fruits and spices, Moonshine’s meads make for 100% natural, flavourful beverages. 

Moonshine constantly innovates and experiments with a range of ingredients—like multifloral honey, orange blossom honey, coffee beans, guavas, apples, chillies, kaffir lime, and much more—to offer a diverse spread of fresh meads that suit different tastes. While Moonshine's spectrum of flagship meads—Apple Cyder Mead, Traditional Mead and Coffee Mead—are available around the year, the brand also offers seasonal meads known as the MeadLABs. These include Salted Kokum Mead, Guava Chilli Mead, Chocolate Orange Mead, and Bourbon Oaked Apple Mead, amongst several others. In addition to meads, Moonshine Meadery has now also introduced The Moonshine Honey Project to offer customers honey in its purest form, sourced directly from beekeepers across the country. 

Slowly carving a niche for itself in the Indian and Asian alco-bev sector at large, Moonshine is currently available in Maharashtra, Karnataka, Assam, Rajasthan, Goa, Himachal Pradesh and Silvassa.

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