Serhan Ates Yagiz Appointed Senior Country Manager to Drive VitrA Bathrooms’ Growth in India

VitrA, the leading bathroom solutions brand under Eczacıbaşı Building Products, is pleased to announce the appointment of Serhan Ates Yagiz as Senior Country Manager for India. With a proven track record of visionary leadership and deep market insight, Serhan will spearhead VitrA’s expansion and strengthen its presence in the rapidly evolving Indian market.

Recognized as a premium brand known for its innovation, functionality, and design excellence, VitrA continues to set new standards in bathroom solutions across India. Leveraging his global expertise and keen understanding of Indian consumer preferences, Serhan is committed to expanding VitrA’s retail footprint, enhancing customer engagement, and delivering sustainable, design-driven solutions that cater to contemporary lifestyles.

Commenting on his appointment, Mr. Serhan Ates Yagiz, Senior Country Manager, VitrA Bathrooms India, said: “I am honoured to lead VitrA India at such a pivotal moment in the market’s evolution. Our focus will be on creating transformative bathroom experiences through meaningful innovation, aligning with the aspirations of modern Indian consumers.”

With clear strategic vision and seasoned leadership, VitrA is well-positioned to shape the future of bathroom design in India.

About VitrA

VitrA is a leading brand of Eczacıbası Building Products Division, a prominent Turkish industrial group with 42 companies and over 12,500 employees. The company’s core sectors are building products, healthcare and consumer products. VitrA is one of the only brands in global markets offering every component of the bathroom as well as an expansive range of ceramic and porcelain tiles in over 75 countries worldwide.

Designer and manufacturer of every essential element in the bathroom, the Eczacıbaşı Building Products Division has an annual capacity of 6.9 million units of ceramic sanitaryware, 30 million square meters of ceramic and porcelain tiles, 2 million taps, 350,000 bathtubs and shower trays, 795,000 modules of bathroom furniture, 1 million concealed cisterns and 1 million accessories. Revolutionizing bathroom fittings in India, VitrA has a strong distribution channel with more than 130 dealers across the country, covering all major cities.