This Navratri, Women Became the Story

Pune, India, 13th October 2025 – This Navratri, Palmonas, India’s leading demi-fine jewellery brand, stepped away from the noise of discounts and flash sales to celebrate what truly defines the festival: women and their stories. Through its nationwide campaign ‘Stories We Wear’, the brand transformed the nine days of Navratri into a canvas of experiences that honored the many shades of feminine energy: Strength, Radiance, Beauty & Love, Wisdom, Resilience, Grace, Compassion, Creativity, and Courage. 

Reimagining Navratri 

For Palmonas, Navratri was never just about adornment; it was about honouring Shakti in her truest, everyday form. The brand wanted to move beyond rituals and symbolism to celebrate the real idols among us, the women who embody power, grace, resilience, and love in their daily lives. 

Through Stories We Wear, Palmonas reimagined Navratri as a celebration of women as they are: powerful, gentle, fearless, kind, strong, and deeply human. The campaign was built on a simple belief that jewellery is not the hero, women are. 

Each experience created during the nine days became a reflection of that idea, creating spaces where women’s stories, voices, and journeys were celebrated as living testaments of strength and spirit. 

9 Cities, 9 Qualities, 9 Activations 

Each city became a stage for an activation that embodied a different feminine quality: 

• Pune (Strength): A phone booth where people shared timeless advice passed down by women. 
• Indore (Radiance): A circular board filled with messages demanding equality, leadership, and change. 
• Lucknow (Beauty & Love): A crossword puzzle revealing words like respect, choice, and freedom. 
• Hyderabad (Wisdom): A Tree of Dreams covered in ribbons carrying women’s aspirations.
• Delhi (Resilience): A transparent wall filled with handwritten tributes to inspiring women. ● Dehradun (Grace): An interactive sketch gallery of women who inspire everyday life. 
• Gandhinagar (Compassion): A weaving board where women threaded self-defining words into a shared tapestry. 
• Bengaluru (Creativity): A punching wall where patriarchal phrases were torn down. 
• Mumbai (Courage): A block of ice shattered to reveal jewellery inside, symbolizing the barriers women continue to break. 

Each activation was less about spectacle and more about creating spaces where women’s voices, dreams, and stories took center stage. 

Celebrating Women, Gifting Gold 

Palmonas wanted this campaign to feel like a celebration, not a sale. Instead of offering discounts, the brand chose to give back and celebrate women in the most meaningful way possible. 

Across the nine cities, every participant received a special gift from Palmonas as a token of appreciation. In each city, one woman was gifted a piece of real 9KT gold jewellery, not as a prize but as a symbol of everyday courage, love, and strength. 

This gesture turned the 9KT collection into something more than adornment; it became a tribute to the women who inspire, lead, nurture, and create. 

“We wanted to remind women that they don’t need to wait for a festival, a partner, or an occasion to be celebrated,” 

“Every woman carries her own story, and that story deserves to be seen, heard, and adorned. Stories We Wear was our way of celebrating that spirit, of giving back a little of the light that women give the world every single day.” 

Pallavi Mohadikar, Founder of Palmonas. 

Jewellery That Lives In You 

The Palmonas 9KT Collection was born from a simple yet powerful idea: jewellery should celebrate women’s milestones and everyday moments, not sit locked away for special occasions.

“Our 9KT collection is not just jewellery to be bought, but jewellery to be lived in, light, strong, and intentional, just like the women we design for.” 

Co-Founder Amol Patwari 

Through Stories We Wear, Palmonas brought this belief to life, turning jewellery into an emblem of stories, strength, and shared sisterhood. 

By putting women at the heart of Navratri, Palmonas reminded everyone that when women’s stories are celebrated, everything shines brighter. 

About Palmonas 

Founded in 2022, Palmonas is India’s leading demi-fine jewellery brand, pioneering the category with its design-led, waterproof, and skin-safe 9KT gold collection. Built to bridge the gap between fine jewellery and fast fashion, Palmonas creates pieces that are accessible, durable, and designed to be part of everyday life.