A Spice That Defines a Nation, Now Defining a Vodka

Vodka is often celebrated for neutrality, but Smoke Lab challenges the rules. Saffron - long associated with celebration, ritual, and royalty has shaped India’s culinary and cultural heritage for centuries. Drawing from this legacy, Smoke Lab Saffron Vodka puts saffron at the heart of the spirit, transforming one of India’s most treasured ingredients into a premium vodka that balances tradition with modern craft.

At a time when global vodka brands prioritise absolute neutrality, Smoke Lab takes a deliberate alternative approach - allowing saffron’s character to shape the spirit rather than masking it. The brand reimagines vodka’s blank canvas as a medium for cultural storytelling, resulting in a product that reflects Indian provenance while meeting international standards of craft and refinement.

The aroma and flavour profile of Smoke Lab Saffron Vodka is defined by balance and restraint. Subtle citrus brightness leads, followed by saffron’s natural floral warmth and gentle earthiness, with a soft hint of spice emerging gradually. The palate is smooth and well-rounded, offering a light sweetness and warmth that develops with depth, finishing clean and lingering, allowing the saffron to remain present without dominating. It can be enjoyed neat, over ice, or in refined cocktails where the flavour translates seamlessly into contemporary mixology.

Crafted using premium, locally sourced Basmati rice and demineralised water, the vodka is distilled five times and refined through Smoke Lab’s proprietary two-step Sparkle Filtration process. This meticulous approach delivers exceptional smoothness and clarity while ensuring the saffron remains integral to the spirit rather than ornamental. The vodka is carbon-neutral, gluten-free, vegan and kosher, aligning modern luxury with conscious production.

By placing saffron at the heart of its vodka, Smoke Lab elevates a deeply symbolic Indian ingredient into a modern luxury context as a defining identity. The expression reflects how tradition can be reinterpreted with precision and purpose, allowing cultural heritage to exist confidently within a global spirits category.

About Smoke Lab Vodka:

 Founded in 2020 by Varun Jain, with Sanya V. Jain as Co-founder, Smoke Lab is India’s first premium vodka brand and an innovation-led platform that consistently blends Indian inspiration with modern craft. The saffron expression draws directly from the country’s rich heritage, translating a rare and valued spice into a spirit that feels contemporary, sophisticated, and unmistakably premium.