Clarks Exotica Elevates Guest Experience Through Hyper-Personalised Storytelling

Bengaluru, India — [21 July, 2025] – Clarks Exotica Convention Resort & Spa, one of South India’s leading luxury hospitality destinations, is redefining the guest experience with a bold shift towards hyper-personalised storytelling — an approach that blends heartfelt hospitality with deeply individualised experiences.

Located just minutes from Kempegowda International Airport and spread across 70 acres of natural beauty, Clarks Exotica has long been known for its tranquil setting, world-class amenities, and wide range of offerings — from corporate offsites to family retreats. Now, it’s taking its guest engagement a step further by focusing not just on what is offered, but how it is experienced.

“At Clarks, we believe every guest carries a unique story,” said Varun Sharma, General Manager Operations at Clarks Exotica. “Our role is not just to serve, but to listen, notice, and respond — to make every stay feel like it was meant just for them.”

A Shift from Service to Sentiment

Whether it’s a guest arriving late to find a bowl of hot soup waiting in their room, or a couple celebrating an anniversary with a surprise candlelight dinner by the pool, Clarks Exotica is turning everyday hospitality moments into memorable narratives.

The resort’s new communication strategy draws from these authentic moments to power its PR and digital storytelling, moving away from generic promotions toward experiences that resonate emotionally.

Real People. Real Stories.

Behind this shift is a team committed to human-centric hospitality. From Shiva in Engineering who prepares venues with invisible precision, to Gautam from F&B who remembers the way a guest prefers their coffee — the culture at Clarks is built on noticing the small things that matter most.

This culture is being brought forward in Clarks’ external communication as well, with social media campaigns, short films, and blog stories featuring real guests and team members.

From Guestbook to Global Audience

Clarks Exotica is actively turning these personalised moments into shareable content:

• Video reels capturing surprise guest reactions and family experiences
  
  

• Employee spotlight features highlighting acts of compassion and service
  
  

• Social media series like “Captured at Clarks” and “Humans of Clarks” that bring real experiences to the forefront
  
  

The result is not only stronger guest loyalty, but a brand presence that feels human, heartfelt, and highly relevant.

About Clarks Exotica

Clarks Exotica Convention Resort & Spa is a luxury resort located in North Bengaluru, offering spacious accommodations, lush landscapes, award-winning dining, wellness experiences, and one of the largest MICE (Meetings, Incentives, Conferences, and Exhibitions) infrastructures in South India. From corporate conclaves to destination weddings, the resort is known for delivering seamless and personalised guest experiences