Da Nang Partners with Delivering Asia to Shape Long-Term International Marketing Strategy

•    Newly-merged with Hoi An, Da Nang is evolving as one of Asia’s most compelling destinations
•    Collaboration to shape the city’s future marketing direction and position Da Nang in key markets
•    “Promoting Da Nang Tourism in the New Era” event hosted by Da Nang Tourism Board on Nov 14
•    Forum attended by industry leaders and government officials, with insightful expert-led sessions

Da Nang, Vietnam – 17th November 2025 — The Da Nang Department of Culture, Sports and Tourism (DDCST) and Delivering Asia (DA), the boutique PR agency specializing in tourism, hospitality and real estate in Asia, have successfully staged a landmark event – “Promoting Danang Tourism in the New Era” – to define the positioning of Da Nang, unify its storytelling, craft effective marketing practices, and ensure cross-sector collaboration to build a future for the destination over the next 10 years and beyond.

The event, which was staged on 14th November 2025 at  Furama Resort Danang's Grand Ballroom, was attended by approximately 300 participants, including government officials, tourism executives, hotel brands, travel agents, and international media representatives. This full-day forum featured a fully-immersive program with key speakers, updates on the latest trends from Da Nang’s tourism industry, panel discussions, and workshops to devise effective positioning strategies.

Da Nang – An Expanded and Evolving Tourism Haven

Set on Vietnam’s stunning central coast, Da Nang is evolving as one of the most exciting visitor destinations in Asia, with a seamless blend of beachfront charm, urban dynamism, and cultural authenticity. The city recently merged with Hoi An, its neighboring UNESCO World Heritage-listed port town, to create a highly compelling, multi-faceted tourism haven. Following this merger, Da Nang is now 10 times larger than before with over 200km of beautiful beachfront.

In an insightful presentation to start the event, Ms. Bousserind Comson, Senior Director of Sales - Thailand & Vietnam from AMADEUS, revealed the latest “Market Insights”. These included the fact that Da Nang’s air passenger traffic has surged 17.4% in the last 12 months, driven by demand from Asian markets such as Korea, India, and Japan. Da Nang is one of the primary drivers of growth for Vietnam’s tourism industry in 2025, as the country achieves among the fastest growth rates in the world, according to the United Nations World Tourism Organization (UNWTO)¹.

“Da Nang is entering a defining era. We are aiming to unify our story, sharpen our message, and position the city as a leading destination for international travelers. This long-term vision is built on collaboration, cultural authenticity, and the desire to elevate Da Nang’s identity on the world stage,” commented Mr. Tan Van Vuong, Deputy Director, Da Nang Department of Culture Sport & Tourism.

“Da Nang has all the attributes to position it as a truly world-class destination – natural beauty, rich heritage, and exceptional gastronomy, as well as outstanding tourism infrastructure. At DA, our role is to bring these elements together through storytelling, best practices, and a cohesive strategy. We are excited to work with DDCST and all our local partners in this event to shape the destination's long-term global narrative,” added Mr. David Johnson, CEO, Delivering Asia.

Inspiring, Expert-Led Sessions to Define Da Nang’s Long-Term Future

“Promoting Da Nang Tourism in the New Era” featured an immersive, expert-led agenda. Having been greeted by Ms. Nguyen Thi Anh Thi, Vice Chairman of the Da Nang People’s Committee, delegates heard a perceptive presentation from DA’s David Johnson, who shared “Regional Best Practices for Destination Marketing.” David suggested that Danang should work on developing long-term destination marketing strategies, enhancing public-private collaboration across the tourism ecosystem, improving Da Nang’s visibility among the global media and influencers, and anchoring the city’s future narrative around four pillars: gastronomy, culture, sustainability, and heritage.

Ms. Nguyen Hoang Mai, Deputy Head of the Vietnam Institute of Culture, Arts, Sports & Tourism, then highlighted “Da Nang’s International Positioning: USP & Values.” She recommended Da Nang’s tagline to be “One City. Two Worlds” to blend the dynamism of Da Nang with the heritage and elegance of Hoi An. 

A lively panel session took a deep dive into “Da Nang’s Marketing & Promotion Activities To-Date and Future Direction.” Skillfully moderated by David Johnson, this dynamic round-table saw Mr. Nguyen Duc Quynh, Vice Chairman, Danang Tourism Association, Mr. John Hamilton, Executive Director of Marketing, InterContinental Danang Sun Peninsula Resort, Ms. Gerardine Donough-Tan, Freelance Travel Writer & Communications Consultant, Ms. Than Thi Thu Huyen, CEO of Hoian Memories Land, and Mr. Bui Thanh Tu, Chief Marketing Officer of Best Price Travel, discuss the effective marketing strategy of Da Nang, 

Together, these experts agreed that Danang needed a strong main tagline to connect with guests on an emotional level, but also different messages targeted to specific markets. Key USPs that should be promoted, according to the panel, include Da Nang's status as a city of Events & Entertainment, focusing on its iconic fireworks festival, the region’s Culture & Heritage including three UNESCO World Heritage sites within the vicinity, Nature & Conservation, aligned with its beaches, mountains, rivers, and the forests and wildlife of the Son Tra Peninsula, and Gastronomy, following the debut of the MICHELIN Guide in Da Nang, as well as the region’s diverse local cuisine which is rooted in traditional Vietnamese culture.

The forum concluded with an important workshop, “How to Tell Da Nang’s Story to the World,” which was attended by 70 participants, including senior hotel executives and marketing managers from Da Nang and Hoi An. Led by DA’s Jerome Richard, this absorbing session saw two media experts – Ms. Gerardine Donough-Tan and Ms. Gayatri Bhaumik, Freelance Writer & Editor – offer advice on how best to convey Da Nang’s message on a global stage.

To learn more, please visit www.danangfantasticity.com and www.deliveringasia.com.