Fortune Plus Soyabean Oil Keeps Food Fresh, Just Like Your Mom Would

• ~ New ad highlights how the right cooking oil helps families enjoy meals that stay fresh all day ~

TVC Link: https://youtu.be/-3wguk9Ve1o

National, 18 October 2025: Fortune Plus Soyabean Oil, known for its commitment to quality and healthy cooking, has unveiled a heartwarming new TV commercial (TVC) that lays emphasis on the timeless wisdom of mothers ‒ ‘Always eat fresh food’. The ad humorously conveys that while a mother’s advice is invaluable, it’s the right cooking oil that helps keep food fresh and nutritious throughout the day.

The campaign is built on a simple yet powerful insight — meals often end up less appetizing and nutritious because ordinary cooking oils fail to retain their freshness for long. Fortune Plus Soyabean Oil addresses this concern with tokko-ferol, a natural antioxidant that helps preserve the freshness of cooked food, aroma, and nutritional value of cooked for hours. With this added benefit, Fortune Plus Soyabean Oil ensures that every meal remains delicious and wholesome, just as it was when it was cooked.

Talking about the campaign, Jignesh Shah, Head – Media & Digital, AWL Agri Business Ltd., said, “Mothers have always stressed on the importance of eating fresh food. With this campaign, we wanted to bring that advice to life, showing that the right choice of cooking oil can help families enjoy meals that stay delicious, nutritious and fresh for longer periods.”

The new advertisement reinforces Fortune Plus Soyabean Oil’s core promise to provide a blend of taste, health and convenience. It encourages households to switch from ordinary oils to Fortune Plus Soyabean Oil, ensuring that every meal, whether packed for lunch or served at dinner, retains its quality and freshness. By turning an everyday concern into an easy, actionable solution, the campaign resonates with deeply with consumers who seek both health and convenience for their well-being.

About AWL Agri Business Ltd:

AWL Agri Business Ltd. (formerly Adani Wilmar Limited) is one of India’s largest Food & FMCG companies, offering a diverse portfolio of essential kitchen staples, including edible oils, wheat flour, rice, pulses, and sugar. Its flagship brand, Fortune, commands trust of more than 123 million households, reaching to every 1 in 3 Indian families. With 24 manufacturing facilities across 11 states, including India’s largest single-location refinery in Mundra (5,000 tons per day capacity), AWL ensures seamless production and distribution. Its extensive supply chain, supported by 97 stock points, over 10,000 distributors and sub-distributors, along with a retail network of 2.1 million outlets, guarantees widespread accessibility across urban and rural India.

Beyond serving retail consumers, AWL also caters the HoReCa and institutional sectors, with staple food products, specialized bakery and Lauric fats, Castor Oil derivatives, Oleochemicals, and value-added Soya products. Its advanced castor oil facilities produce pharmaceutical-grade, and low-moisture castor oil, catering to global markets. Additionally, AWL has expanded into the Home & Personal Care (HPC) segment, offering soaps, handwashes, and multipurpose cleaners, further strengthening its product offerings.