Fortune Rice Bran Oil Tackles Cholesterol with a Humorous Twist in New Health Campaign On World Heart Day

• With this TVC, the campaign puts the spotlight on cholesterol awareness as part of daily wellness 

TVC Link: youtube.com/watch?feature=shared&v=duIDDilYOJQ

On-ground Activation Link: https://www.youtube.com/watch?v=N6D9jTWYgPc

Mumbai,06th October 2025: Fortune, India’s leading staples brand and part of AWL Agri Business Ltd (formerly Adani Wilmar Ltd), unveiled its latest campaign today with a new TVC spotlighting Fortune Rice Bran Health Oil (FRBH). The film, which is centred on a simple but powerful message — ‘Swipe Away Bad Cholesterol’, opens in a luxury residential society, where a group in men in padded yellow bodysuits, depicting ‘bad cholesterol’ in a funny way, are seen.

When confronted by the building’s security guard and curious residents, the two simply smile and say, “Arre, Sunday hai… Kapoor ji ke yahan hi jaa rahe hain.” The scene then shifts to them confidently trying to enter the apartment, where the lady of the house stops them at the door. Uninvited yet determined, they point towards her husband relaxing on the sofa after a heavy weekend feast — clearly suggesting that such indulgence is exactly what brings them over. Sensing the danger, the woman firmly blocks their way and refuses to let them step inside.

The TVC then goes on to highlight the goodness of cooking food with Fortune Rice Bran Health Oil. According to research, rice bran oil naturally contains oryzanol and unsaturated fats, which are associated with supporting healthier cholesterol balance among edible oils (IMARC Group Report).

Talking about the new campaign, Mukesh Mishra, Joint President, Sales & Marketing, AWL Agri Business Limited, said, “As a brand present in millions of kitchens, our aim is to tell everyday stories with a relatable touch. Today, more and more Indian consumers are suffering from High Cholesterols- more than 25% of Adult Indians have high cholesterols. We believe food is love, and how we cook reflects what we care for. With this campaign launching on World Heart Day, we wanted to spark conversations on the small choices that make a big difference, starting with what we cook in- this can help change our and our Loved one’s health and ensure a healthier future.” As a part of the campaign, Fortune also planned local activations, starting with Mumbai, to create curiosity amongst consumers and bring awareness about the Bad cholesterol. Done in high footfall locations like Juhu Beach, Bandra station, Near Andheri Metro, Lokhandwala amongst others, Fortune Ricebran health Oil had humorously had few of these cholesterol guys connecting with people, showing how they will join them with their indulgent meals or fast food orders etc. And when a Fortune Ricebran Oil mascot enters the scene, they scatter away in fear- showing

how Bad cholesterol runs away when Fortune Ricebran Health oil comes. They were also later showing protesting against Fortune Ricebran Oil, humoursly highlighting that their life has been a struggle with more people adapting Fortune Ricebran Oil in their homes.

Fortune Rice Bran Oil, with this impactful campaign and TVC, strengthens its position as a trusted partner in millions of kitchens, advocating for smarter cooking habits and healthier hearts with lower cholesterol for the modern Indian consumers.