GRT Hotels & Resorts marks World Braille Day with Inclusive Hospitality Initiative

Chennai, January 2025: GRT Hotels & Resorts celebrated World Braille Day with an initiative to enhance inclusivity and accessibility for individuals with visual impairments. This campaign, held across most of the group’s 22 properties, showcased the brand’s unwavering commitment to creating a welcoming environment for all guests.

As part of the initiative, Braille menus were officially launched at all our all-day dining restaurants across our brands - Grand by GRT Hotels, Regency by GRT Hotels, Radisson GRT Hotels, and GReaT Trails by GRT Hotels. To commemorate the initiative, special events were organized at Grand Chennai by GRT and Radisson Blu Hotel & Suites GRT Chennai, where visually impaired guests were invited to enjoy a curated lunch, experiencing the new menus first-hand. Other properties partnered with local NGOs to host similar events, fostering community engagement and raising awareness about accessibility in hospitality.

Speaking on the success of the campaign, Mr. Vikram Cotah, CEO of GRT Hotels & Resorts, said, “World Braille Day reminds us of the importance of creating spaces that are inclusive and welcoming for everyone. We are delighted with the warm response of our visually impaired guests. With this initiative, we continue to promote accessible hospitality, celebrate inclusivity and diversity while setting new standards for responsible hospitality.”

Event Highlights:

• Braille Menu Launch: Newly designed Braille menus now available across all properties except Zibe hotels, ensuring a more inclusive dining experience.
• Community Collaboration: Events hosted in collaboration with local NGOs to celebrate the milestone with visually impaired guests.
• Special Lunches: Radisson Chennai and Grand Chennai led the celebrations with exclusive luncheons for visually impaired guests.

About GRT Hotels & Resorts:

Branching out from the erstwhile GRT Jewellers in 1998, GRT Hotels & Resorts features 22 upscale hotels and luxury resorts in the most desirable destinations across South India. Over the past 25 years, GRT Hotels & Resorts has become a leading name in South India’s hospitality industry. With a presence in Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, and Telangana, the group is set to expand internationally to locations like the Maldives.

GRT Hotels & Resorts boasts distinct sub-brands catering to both business and leisure travellers: Grand by GRT Hotels, Regency by GRT Hotels, Zibe by GRT Hotels, and GReaT Trails by GRT Hotels. The group has partnerships with the Radisson Group, featuring four hotels and resorts in Mahabalipuram, Pondicherry, Chennai, and Bengaluru.

As one of the fastest-growing hospitality chains in South India, the group aims to expand to 25 hotels by 2025. The group has pioneered the food and beverage segment with many award-winning concept restaurants, bars, and cloud kitchens. Additionally, they have established a presence in the wellness space with the renowned Bodhi Spa by GRT Hotels, spread across 11 locations.

GRT Hotels & Resorts focuses on creating sustainable bespoke experiences for all their guests and strives to deliver the brand’s philosophy – The Promise of More at every given moment.

For more information, visit: GRT Hotels & Resorts